Aroj Bashir & Muhammad Qasim University of Gujrat
Aroj Bashir&
Muhammad Qasim University of Gujrat
OVERVIEW
• Retailing• Four Part Classification• Traditional strip centers• Function of strip Malls• Strip Retail• Function s• Retail Diversity• Diversity of Characteristics
RETAILING
Retailing includes all activities involved in Selling and providing goods and services to ultimate consumers for personal, or household use
FOUR PART CLASSIFICATION• Strip retail• Planned Shopping Centers• Ancillary Retail• Big Box and power Centers
TRADITIONAL STRIP CENTERS
• Stores in strip centers are arranged in a row, with a sidewalk in front; they are typically developed as a unit and have large parking lots in front. They face major traffic arterials and tend to be self-contained with few pedestrian connections to surrounding neighborhoods
FUNCTION OF STRIP MALLS• Strip centers usually range in
size from 5,000 square feet to over 100,000 square feet.
• The smaller variety is more common and often located at the intersection of major streets in residential areas;
• it caters to a small residential area
• Usually Just on Street
STRIP RETAIL Advantages
• Limited trade area• Lack of entertainment• No protection from
weather
Disadvantages• Limited trade area• Lack of entertainment• No protection from
weather
PLANNED SHOPPING CENTER
• A retail location consisting of centrally owned or managed facilities. It is planned and operated as an entity, ringed by parking, and based on balanced tenancy
FUNCTION• Most in suburbs• Accessible• Visible
PLANNED SHOPPING CENTERS Advantages
• Well-rounded assortments• Strong suburban population• One-stop, family shopping• Cost sharing• Transportation access• Pedestrian traffic
Disadvantages
• Limited flexibility• Higher rent• Restrictions on offerings• Competitive environment
Requirements for association memberships
• Too many malls• Domination by anchor stores
ANCILLARY RETAIL STORES• These are the smaller units
in "secondary" positions or funny shapes or just off the main walkways. Usually let to non main stream shopping i.e coffee shop or in dependant store etc. They do no rely on "passing/window shopping trade" but are locally known stores attracting regular clientele.
POWER CENTER OR BIG BOX• It is containing
three or more boxes Various smaller retail with a common parking area shared among all retailers
FUNCTIONS• Clustered• Highly Accessible• Usually near Highway
POWER CENTERAdvantages
• Giant Selection of everything under one roof
• Most things are cheaper, sometimes by a little, sometimes by a lot
• These stores normally open earlier, close later and are open on holidays
• Can save money on gas by only going to one store instead of several
Disadvantages:
• Too many people, too crowded at all hours
• Difficult to get help when you need it
• Employees normally don’t give 2 cents if you are there
• Sometimes they force out smaller businesses, which in my eyes is not a good thing
INTRA-URBAN RETAIL HIERARCHIES STRUCTURE
Sub Markets
Town Market
Regional Market
RETAIL HIERARCHIES STRUCTURE
REGIONAL MARKETING• Regional marketing as the
name suggest focuses on all sorts of marketing corresponding to a particular region or place
CONVENIENCE STORE• A convenience store, corner
store, or corner shop, is a small store that stocks a range of everyday items such as groceries, snack foods, candy, toiletries, soft drinks, tobacco products, and newspapers.
CONVENIENCE STORE REGIONAL HOPPING MALLS
Convenience store Regional Shopping Malls
Number of Stores Large Small
Size of Stores Small Large
Spacing of the Store and Centers
Closely Widely
Order of Goods Sold Low High
Visits by Consumers Frequently Infrequently
Distance Traveled by Consumers
Short Long
RETAIL DIVERSITY• Retail diversity is regarded
as a desirable characteristic of town centers and a necessary counter trend to the everywhere presence of national
DIVERSITY OF CHARACTERISTICS
Location
SuburbanDowntown
DIVERSITY OF CHARACTERISTICS
Morphology
Planned shopping CenterStrip Store
DIVERSITY OF CHARACTERISTICS
Structure
UnplannedPlanned
DIVERSITY OF CHARACTERISTICS
Function
GeneralSpecialized
DIVERSITY OF CHARACTERISTICS
Focus
EthnicUpscale
REFERENCES• Andrew E (2013) Malls Blossom in Russia, With a
Middle Class New York Time., Global Business• Dawn of the dead mall, The Design Observer Group.
11 November 2009. Retrieved 14 February 2010.• Urban Geography: A Global Perspective Michael
Pacione, (Routledge, Informa UK Ltd. 2001)• Rural-urban marketing linkages, Conceptual
Framework retrieve from http://www.fao.org/docrep/009/a0159e/a0159e03.htm,
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