Mail Chimp (1)

MailChimpvs.

Constant Contact

By: Wasem Addus

The Client:

Alan's Alan's is a popular Deli/Bakery/Confectionery, and a placeto enjoy fresh, locally sourced, and beautifully preparedmeals, breakfast and/or lunch, in a upscale yet informal

dining experience.

Client's Background

Located in 10 locations in the metro Atlanta area andprovides catering services

Considered one of the best bakery in Atlanta and areknown for their wedding cakes

Objectives with email marketing

Alan would use an email marketing service for:Marketing Specials of the day on the menu

Allowing customer to place an order

online

Reminding customers about catering

options for 10+ people for parties,

weddings, etc.

Sending special emails targeting brides

with offers for wine and cake tasting

parties

Inviting VIPs to “best customer events”

Offering to cater office Christmas parties,

summer picnics, etc.

Emailing List

It is necessary to have an email marketingservice that will reach out to every segment in atimely matter and be effective at the same time.

There will be segmentation done onbrides based on their wedding month, and

12 emails will be sent out per weddingcampaign.

A special reminder email would be sentout to those who have previously done

business with Alan's. These emails wouldbe used to remind customers of a specialdate or purchase so that they can choose

Alan's again. For instance, a birthday reminder to

remind the customer to choose Alan's fortheir birthday cake.

Alan's customer database isapproximately 200,000 people.

Emails will be sent out to the lunchcrowd twice weekly.

Features

MailChimp Constant Contact

Connect to your online store with ecommerce integration

Create targeted campaigns, automatehelpful product followups, and sendbackinstock messaging. Learn whatyour customers are purchasing, then

send them better email.Flexible design for brands of any sizePowerful automation for online sellersTarget customers based on behavior,preferences, and previous sales.

Monitor sales and website activity withrevenue reports, and inform your emailcontent with purchase data using Google

Analytics.

Easy customizable templatesCreate a personalized email once, andset it to send automatically for triggerslike birthdays or a customer milestone.Easily upload your email list from Excel,

Gmail, Outlook, and more.The email tracking tools tell you who'sopening, clicking, and sharing your

emails and social posts in real time, soyou can plan your next steps.

Get your message in front of morepeople by using the social integration

feature and posting it on social networks.

Email Template

Predesigned Templates

Easy to Use Interface

Social Media Intergration

Ability to Code Your Own Template

Mobile Device Obtimization


YES

YES

YES

YES

YES

YES

YES

YES

NO

YES

Designing the email is very important and both services provide a simple and

easy to use interface; however, MailChimp does provide more templates to use

and allows you to code your own template, which is an advantage to those who

really want to fully customize their email.

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Customer Service

Email

Phone

Chat

Webinar

Frequently AskedQuestions (FAQs)


PAID MEMBERS ONLY

NO

PAID MEMBERS ONLY

NO

YES

YES

YES

YES

YES

YES

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Reporting & Analytics

Both MailChimp and Constant Contact are bothintegrated with Google Analytics

MailChimp Constant ContactTracks ROI, conversion rate,revenue, and bounce rate.See where in the world yoursubscribers are located.

Shows how many emails weredelivered.

Shows how many people openedyour email.

Easy to read and graphs.

Tracks ROI, conversion rate,revenue, and bounce rate.

Contact growth report to see howmuch the user’s list has grown .

Track your mobile email open rate,and compare it to your audience’s

desktop opens.

Segmentation

MailChimp Constant Contact Can segment by date, engagementlevel, geography, product purchase.Allows you to send special productannouncement to anyone in the

database. Perfect for promotions orspecials for the day.

Segmenting specific customers intocategories helps Alan’s to segment theirbrides into categories based on their

wedding dates.Can even save the segments to use

again for other campaigns . You can even send to subscribers whohave purchased items from your store toannounce new products or updates.

Can segment email list by gender,location, purchase behavior, and emailfrequency, which allows you to choosehow frequent you want to send an email

to a segmented group.Allows you to create tags for specificindividuals so you can send more

personalized emails. Alan’s can incorporate these tags tosend special emails to VIP members.

Price


150,000200,000 subscribers andunlimited emails, $895.00/month

Conclusion

After extensive research, I believe that MailChimp isthe better option out of the emailing services. They

have a easy to use interface, which is perfect forbeginners. There are also many templates to choose

from to get your email the way you want it. There's alsoa variety of ways to segment your target audience

making it easier to get your message across.Additionally, MailChimp is a cheaper solution and can

still get the job done.

Mail Chimp (1)

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