Magazine pitch [recovered]

Magazine Pitch

The genre of my magazine will be Rock. This is an interesting genre because within Rock there are also different categories such as; Indie rock, alternative, soft/hard rock etc. This means that my magazine will attract fans of the “Rock” genre. Many people will like different aspects of rock so by choosing rock as genre. I address a wide audience because I shall include all the categories of rock.

These types of magazines are popular within the magazine market so I know that this magazine will do well. It will appeal to more people than a magazine that is just focused on one genre so this means my magazine will attract more people and gain a higher readership/circulation figure. The magazine itself will also have more variation within its pages. One page may be about Indie rock whilst another about hard rock. This makes the magazine more interesting, it won’t just all be about the same category of rock which could bore the audience. Having this mix-match approach keeps the magazine interesting as the reader won’t know what is coming next.

I can also include festival advertisement that focuses on this genre of music such as Download Festival. This will interest the readers as the festival focuses on all aspects of rock just like the magazine so therefore I know that they will be interested in this event. I can also include new upcoming artists who play rock. My younger audience will be interested to hear about new talent within the genre they love.

Genre of my magazine

Working TitleThe name of my Rock magazine will be “Amplified!”. I have chosen this name as this is terminology which my audience will understand. And anyone who see’s the magazine will instantly know what the genre of the magazine is before even looking inside it. An amplifier makes the music louder and therefore this word is suitable for my magazine name because my audience themselves are bold, loud and stand out from the crowd.

Like Kerrang! I have added an exclamation mark at the end of the word. This is for emphasis and connotes the loudness and the energy. It is also eye-catching and anyone looking at the magazine will instantly notice this. This means more people will be drawn to my magazine.

As the word "Amplified!” is quite long, I could shorten this to “Amplify!”. This would still mean the same thing but instead the masthead will be short and catchy and the overall effect would be the same. Which one I choose will depend on what looks better on my final cover page.

Masthead style ideas

Frequency and cover

priceThe publication will be published monthly. This is appropriate because my audience is a younger audience so if it is published monthly it will be more affordable for them. From my survey I found that monthly was the most popular option so my choice fits with my results.

The quality of the magazine will also be better meaning that the images included will be of a better quality and the band interviews will be more in depth. The magazine itself will have a better feel because the pages will be thicker and more professional than a weekly magazine. The audience will want to buy it because as it isn’t produced weekly the magazine will be filled with more information than it would if it was produced weekly. They will also want to buy it because of it’s professional look.

As for the price of the magazine, this will be £2.80. This price is realistic as because it is published monthly we can afford to go slightly higher than a weekly magazine.

The readers won’t mind spending more as it is only a monthly thing. It is also acceptable because the quality of the magazine is better. The price I have chosen is also suitable for the audience’s age range. A younger audience will be able to afford this magazine monthly.

Attitude:How the magazine

is presented to the audience

The attitude of my magazine will reflect my audience, The audience are into rock music and are young. Typically, they can be seen as rebellious so my magazine will reflect that by being bold and by standing out. I will show this by creating bold headlines with bright colours. The colour scheme I will use is vibrant so this reflects my audiences bold personalities. However, the background colour will be dark to make the words and images contrast and stand out on the page. Linking to the idea that my audience stand out from the crowd.

Each page will look slightly different. One page possibly being black and white which will link to the idea of old school rock. Showing that this genre has being going for generations. Other pages will consist of large images and very little writing whereas others will include a fair amount of writing with smaller images dotted across the page. This keeps each page interesting and reflects the different genres included inside the magazine, It also reflects how each individual reader is unique and different. Each reader will like different categories of rock.

The magazine will also be presented by having images from different places. Some shot during a concert to make the reader feel like they are in the moment and some taken in everyday places to show the artists everyday life so the audience can really connected with the artist. I will also use drop capitals in my magazine articles. This will be a bold letter which will stand out from the smaller writing as well as this i will include pull quotes which will entice the audience to read a certain article. The pull quote will be written in Italic font, this will stand out from the normal font used on the rest of the page.

Style and contentMy magazine will include; Interviews with the artists,

Upcoming events, album reviews and a gallery section.By including different features I make the magazine more appealing to my audience. It won’t just be a magazine including interviews; which we already know is a popular aspect of a music magazine. The gallery section is interesting it will be a double page spread. Within this section there will be a variety of band images taken by their professional photographers. These images will be from a concert or behind stage with their crew etc. Underneath each image there will be a sentence explaining it to the audience. On the right hand page there will be images of the bands with fans. These fans will be chosen by the magazine to meet their favourite band. This will happen because there will be a page which will include the competition. The reader will have to write down their names and which band they would like to see with a short explanation why. Then they will cut out the page and send it to the postal address which will be included on the page.

This is unlike any other magazine. And will draw in the readers attention because they will want to meet their idols. Because this is only a monthly magazine and only 3 people can be chosen they will buy the magazine because this is a rare occurrence and they will want to win the prize.As well as this, upcoming events will be included and festivals advertised for the genre the magazine is made for- Rock.

The Amplified! Reader Amelia, 17, has a bold personality and lives for the moment when

her favourite artist enters the stage. She loves music and listens to it day in day out. There isn’t a second where she isn’t involved in the musical world. Music is more important to her than anything else. She enjoys accessing music through different mediums. Through Spotify she listens to new rock music and through CDs and LPs she listens to older Rock. When she is not listening to music she enjoys planning and buying tickets to events. She loves concerts and festivals and cannot survive a year without going to at least one music event. She spends more on music than anything else. As a student all her money goes towards her love for music and also towards clothes keeping in with the newest trends. This goes for her music taste too. She loves to hear new music and is always the first to of heard a new track or band. She recommends songs and artists to all her peers to spread good music everywhere. This is why she especially enjoys reading up on album reviews so she can see what the wider world think and to find more albums to love.

Amplified! Covers all aspects of Rock. From Indie to hard rock, making this magazine suitable for any fan of the genre. The music we cover will include music from the past, present and future. This means that Amplified! Is the best rock magazine to date. The magazine aims to create opportunities specifically for our readers. With meet and greets included inside every issue so you can meet your favourite artists.There is no other magazine like Amplified! Each issue unique in it’s own way., featuring different artists each issue. Ensuring that we are constantly appealing to our readers. We provide a bridge between yourselves and the musicians. Connecting each and everyone of us together. This is why Amplified! Is the number 1 best seller in the UK as it is loved by the musicians themselves and our readers.

Style sheetThe colour scheme I shall use are to your left. These are vibrant colours.

The images I will include will consist of live and in the studio images and general high quality images of artists elsewhere.

This will be the text I write my articles with

“This will be the pull quote font”

e went to the concert

Flat planMy flat plan shows each individual page of my magazine this helps me see how my magazine will be set out. I have split my magazine into 4 sections; Intros and regulars, features, technology special and reviews. The yellow box is shown and this signifies an advert. The adverts link to the magazine because they will be about music: new headphones a festival etc. The layout is easy to figure out and is organised, this is what my audience wanted. For the features section you can see that the type of rock interview varies between pages meaning the audience won’t get bored.