LSA|14: Company Spotlight (Simpli.fi)

Page 1 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/1.jpg' width='140' height='200' /> VISIBLE DATAVISIBLE SUCCESS

Page 2 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/2.jpg' width='140' height='200' /> STOP RESELLINGSTART

INNOVATING

Page 3 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/4.jpg' width='140' height='200' /> WHAT ISUNSTRUCTUREDDATA?

Page 5 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/5.jpg' width='140' height='200' /> SEARCH

Page 6 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/6.jpg' width='140' height='200' /> CONTEXT

Page 7 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/7.jpg' width='140' height='200' /> RECENCY

Page 8 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/8.jpg' width='140' height='200' /> LOCATION

Page 9 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/9.jpg' width='140' height='200' /> HOW THEYMAKESEGMENTS

Page 10 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/10.jpg' width='140' height='200' /> WHERE DID ALLTHAT DATA GO?

Page 11 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/11.jpg' width='140' height='200' /> IT’S INSIDE A BLACK BOX.

Page 12 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/12.jpg' width='140' height='200' /> DOESN’TWORKFOR A SMALLBUSINESS

ALL THAT BIGDATA

Page 13 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/13.jpg' width='140' height='200' /> WE BUILDCUSTOMAUDIENCES

Page 14 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/14.jpg' width='140' height='200' /> AND AUTOMATEOPTIMIZATION

Page 15 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/15.jpg' width='140' height='200' /> WITH COMPLETEREPORTINGTRANSPARENCY

Page 16 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/16.jpg' width='140' height='200' /> TO DELIVER PROGRAMMATIC PERFORMANCE YOU CAN SEE

Page 17 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/17.jpg' width='140' height='200' /> Page 18 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/lsa14-company-spotlight-simplifi.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: LSA|14: Company Spotlight (Simpli.fi)' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062513/554e7221b4c90545698b4aa0/html5/thumbnails/20.jpg' width='140' height='200' /> STOP RESELLINGSTART

INNOVATING

LSA|14: Company Spotlight (Simpli.fi)

Marketing

big data

unstructured data

small business

doesnt work

visible datavisible

black box

custom audiences

programmatic performance