VISIBLE DATA VISIBLE SUCCESS
Simpli.fi: Visibile Data Visible Success
May 10, 2015
Simpli.fi is an advertising technology company that simplifies digital advertising through the use of unstructured data. Simpli.fi's In.finity™ Programmatic Marketing Platform enables marketers to use unstructured data to extract unlimited value from real-time bidding (RTB) advertising exchanges.
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Transcript
VISIBLE DATA
VISIBLE SUCCESS
COMPLETE CROSS-PLATFORM
CAPABILITIES
DISPLAY MOBILE SOCIAL VIDEO
DIFFERERNT MODELS SAME SUCCESS
COMPANY A COMPANY B
API INTEGRATED
MANAGEDSERVICE
Ø ADOPS
PLATFORM ACCESS
SERVICE MODEL
IN-HOUSE ADOPS
NOT INTEGRATED
HYBRID
8 PERSON TEAM
AVERAGE CAMPAIGNSPER DAY
1,700+CAMPAIGNS
4,700+CAMPAIGNS
API INTEGRATED
MANAGEDSERVICE
Ø ADOPS
PLATFORM ACCESS
SERVICE MODEL
IN-HOUSE ADOPS
NOT INTEGRATED
HYBRID
8 PERSON TEAM
AVERAGE CAMPAIGNSPER DAY
1,700+CAMPAIGNS
4,700+CAMPAIGNS
API INTEGRATED
MANAGEDSERVICE
Ø ADOPS
PLATFORM ACCESS
SERVICE MODEL
IN-HOUSE ADOPS
NOT INTEGRATED
HYBRID
8 PERSON TEAM
AVERAGE CAMPAIGNSPER DAY
1,700+CAMPAIGNS
4,700+CAMPAIGNS
API INTEGRATED
MANAGEDSERVICE
Ø ADOPS
PLATFORM ACCESS
SERVICE MODEL
IN-HOUSE ADOPS
NOT INTEGRATED
HYBRID
8 PERSON TEAM
AVERAGE CAMPAIGNSPER DAY
1,700+CAMPAIGNS
4,700+CAMPAIGNS
?
DEDICATED STRATEGY TEAM
END-TO-END TRAINING
DEDICATED SUPPORT TEAM
UNSTRUCTURED DATA
WHAT IS IT?
SEARCH
CONTEXT
RECENCY
LOCATION
HOW THEY MAKE SEGMENTS
WHERE DID ALL THAT DATA GO?
IT’S INSIDE A BLACK BOX. ALL THAT BIG DATA
ALL THAT BIG DATA DOESN’T WORK FOR A SMALL BUSINESS
WE BUILD CUSTOM AUDIENCES
AND AUTOMATE OPTIMIZATION
WITH COMPLETE REPORTING
TRANSPARENCY
TO DELIVER PROGRAMMATIC PERFORMANCE YOU CAN SEE
BRING YOUROWN DATA
MAXIMIZEYIELD
EXTENDREACH
START INNOVATING STOP RESELLING
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