LSABootcamp.com Welcome to B-Camp
Apr 10, 2017
LSABootcamp.com
Welcome to B-Camp
• What is LSA?
• What are we trying to accomplish?
• Our agenda
• Some data about your peers
• How to get the most out of today
Overview
LSA stands for “local search association”
A trade association based in Michigan of 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
About LSA
Thanks to Local Partners
Companies in the Room
What Are We Trying to Do?
Access to information/companies
Practical advice
Educational environment
Building a Successful Digital Marketing Strategy
Maximizing ROI: Making the Most of a Limited Budget
Digital Presence and SEO Fundamentals
Taking Control of Your Online Reputation
Mobile Marketing: What You Need to Know
Email Marketing in a Multi-Device Era
Social Media Strategies for Time-Starved Entrepreneurs
Boost Your Business with Local Video
How to Hire a Digital Marketing Vendor
Expert Q&A: All Your Questions Answered
The Program Today
Totally in control, self-confident
Still finding your way OMG!
Which One Is You?
Source: LSA survey of SMBs, October 2015
Digital Savvy?
Source: LSA survey of SMBs, October 2015
Working with 3rd Parties?
Source: LSA survey of SMBs, October 2015
Growth AmbitionsHow much do you want to grow?
Multiple Screens…
Digitally Influenced Offline Commerce
Source: US Census Bureau (2015), World Bank (2015), Greg Sterling estimates based on Bureau of Economic Analysis, Census Bureau Data (2015)
At least $10-$12 Trillion influenced by internet (incl. mobile)
Total US GDP $17+ Trillion
66.6 7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More Media Used Today
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Wish List
New Online Resource
MarketingBitz.com
Demystify Digital Marketing
MarketingBitz.com
• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
To Get Most From Today
SurveyiPad Mini 4 Drawing
LSABootcamp.com