LSA Bootcamp Denver: Building Your Online Visibility (LocalVox)

Todd RenardVice President, Digital Product DevelopmentLocalVox/Berry

1

Building Your Online Visibility

2

The New Customer Path to Purchase

Customer Trigger and Experience

Appointment, Visit, Purchase

Experience, Engagement, Loyalty

Which influences future customers

When consumers hear about a product or service today, their first reaction is “Let me search online for it”

Research: Content, Reviews, Website, Social,

Word of Mouth

3

Being in the moment

4

People search with purpose, the question is are you everywhere you need to be

think with Google: https://www.thinkwithgoogle.com/infographics/4-new-moments-every-marketer-should-know.html4

5

Search Engines .. Data Aggregators .. Maps .. Social .. Directories .. Apps .. and more

6

Your Business

7

Your Business

x10

Maps

Ads

Organic

SearchSearch Results

1. Google Ads• 3-4 on first page

2. Google Maps• 3 on first page

3. Google Organic• 10+ on first page

8

Organic Results• Business Websites

• Online Directories

• Social Media

• Video

• Content Marketing

9

Website

Directories

Content

Website

Content

Social Media

Website

Directories

Video

10

Search Your Way• Search anytime any where

• There are numerous types of searches

• Search is an everyday event

• Content is still King

• And you are in control my friend

5 Elements of a Strong Digital Presence1. Mobile Friendly Website

2. Complete Google My Business Profile(Google Maps Listing)

3. Optimized Online Directories

4. Social Media & Content Marketing

5. Paid Advertising(Search, Display, Social….)

11

Not OptimizedNot Optimized Optimized!

12

1. Mobile: Is your website optimized for Mobile devices? Aspen View Academy Bella Colore Roof & Gutter Guys

Have you claimed and optimized your Google My Business profile?

13

Not so much Nice work!

2. Google My Business / Google Maps: Complete?

• No cover image• No logo• No reviews• No hours• No website• No description• No added content• Shows that it hasn’t been

claimed

• Unique business images• Updated logo• Ratings and Reviews• Lots of photos• Complete description• Shows verified by business

which leads to credibility

3. Directories: Is your information consistent? Are customers able to find accurate and robust information about your business?

14

Business Errors Findings

Orbit Design 45 Inconsistent business name, not found on many directories

Come Sit Stay Pet Resort

133 Inconsistent address, business name and not found on many directories

FruitRevival 123 Not found on many directories

Roof & Gutter Guys

60 Inconsistent business name and addresses,not found on Google

Aspen View 103 Inconsistent phone number, not found on many directories

Bella Colore 83 Not found on many directories

Janiczek & Company, Ltd.

153 Inconsistent business name, not found on many directories

Content is changing the way businesses connect with local customers…so what is it?

15

Content can be lots of things besides “Buy This”1) Educate customers how to buy the right products/services

2) Show your customers how to use your products

3) Teach your customers how to solve problems

4) Help customers discover products they weren't necessarily looking for

5) Share interesting tidbits about your business and employees

6) Highlight customer reviews, case studies and testimonials

7) Be a thought leader and share your experiences

8) Promote events, specials, deals, new products/services

I make content People search and see it

They call me and I make money

“What are the chances of a guy like you and a girl like me... ending up together?”

“Well, that's pretty difficult to say. ..I'd say like one out of a million.”

“So you're telling me there's a chance.”

16

4. Content: How does this content thing work?

Good luck ….

17

Content Marketing

If they like what they see, they remember me

Maybe they search and read

more

I build trust and a relationship

When they need my product or service, they come back

I make content People search and see it

18

19

5. Paid: Please don’t spend until you are ready.

The 0.1% Always Look Like Overnight Successes

• Google Mobile Friendly Tool: http://www.google.com/webmasters/tools/mobile-friendly/

• Directory Tool: Go to LocalVox.com click on Free SEO Report

21

Get Started

Que

stio

ns?

Go Get’em