Jan 08, 2017
LSA stands for “local search association”
A trade association based in Michigan with 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
About LSA
Local Partners
What Are We Trying to Do?
Access to information/companiesPractical advice
Educational environment
Our Agenda• Elements of a Successful Digital Marketing Strategy• Understanding the Customer Journey from a Google
Perspective• Making the Most of a Limited Marketing Budget• Taking Control of Your Online Reputation• Email Marketing Best Practices
• Boost Customer Loyalty with These Social Media Tips
• How Paid + Mobile Search Impact Consumer Decision-Making
• Facebook: Paid and Organic Social Media Strategies
• Giveaway Drawing (survey required)
SurveyAmazon Echo
The “Good Ol’ Days”
More concentrated audiences, more coherence
Media Landscape: Today
Noisy, even chaotic
Reaching the Customer Is Harder
Where the $#@! are you?
I’m over here
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge orExpertise
Ad Budget Not Large Enough
Not Enough Resources to HireDedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Objectives
Online Resource for You
MarketingBitz.com
• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
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