LONDON POPPY DAY 2011 Thursday 3 November 2011
LPD 11 Presentation
May 25, 2015
Marketing Collateral for London Poppy Day 2011
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LONDON POPPY DAY 2011
Thursday 3 November 2011
LONDON POPPY DAY 2011
What is London Poppy Day?
Who are we?
What do we do?
Why do we do it?
How can you get involved?
LONDON POPPY DAY 2011
What is London Poppy Day?
A single day of coordinated poppy collecting across London’s main transport hubs
Past Success
2006: 5 volunteers raised £500
2007: 20 volunteers raised £3,000
2008: 30 volunteers raised £17,000
2009: 300 volunteers raised £60,000
2010: 500 volunteers to raised £241,000
2011 aiming to raise £500,000
LONDON POPPY DAY 2011
Who are we?
• We are the ‘new generation’ of poppy sellers supporting the national Poppy Appeal Collection
• The main collection team comprises retired veterans from across the Capital (dressed in suits and medals) alongside serving members of HM Forces (in uniform), supported by Royal British Legion staff
• Also collecting on the streets with us are other national military (eg USA), organisations and personalities (eg police, students, MPs, Widows’ Associations etc), as well as other members of the general public who support our cause
• In 2011 we will be joined by 4 military bands and numerous pipers
LONDON POPPY DAY 2011
LONDON POPPY DAY 2011
On the Streets
LONDON POPPY DAY 2011
Leadenhall Market
LONDON POPPY DAY 2011
LONDON POPPY DAY 2011
What do we do?
Centred around rush hours, we collect across the Capital at:
• London's main train terminals
• Central underground Tube stations
• The financial district of Canary Wharf
• Leadenhall Market, Spitalfields, Covent Garden and Paternoster Square at lunchtime
LONDON POPPY DAY 2011
Stations with poppies indicate where we collected in 2010; more stations are planned for 2011
LONDON POPPY DAY 2011
In order to achieve our target, we seek maximum publicity for all that we do
LONDON POPPY DAY 2011
Why do we do it?
• All service charities need our generation’s support
• Royal British legion funds increasingly going to the ‘Iraq/Afghan Generation’ who will require ongoing support for many years to come
• We all know people and families affected
LONDON POPPY DAY 2011
How can you get involved?
• Join us on the day:
• All main line and tube stations will have a nominated station commander; details will appear on the site below.
• Please feel free to contact your local station commander in order to better understand how you might help.
or
• Contact event organisers:
• Ben Hancock: [email protected], 0794 042 3147
• Duncan Welham: [email protected], 0708 301 7718
• Join the London Poppy Day LinkedIn site for updates and info: http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fgroups%2FLondon-Poppy-Day-3946752%3Ftrk%3Dmyg_ugrp_ovr&urlhash=trZx&_t=mbox_mebc
And in true military fashion…
The day ends with a few drinks in Leadenhall Market!
(no photos!)
LONDON POPPY DAY 2011
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