Page 1
Can your customers recognize you and/or your business by looking at any part of your
business?
Let’s See…
Page 2
Does this keep the doctor away?
Page 4
Something is afoot!
Page 6
This one might bug you!
Page 8
Do this one only if you are game for it!
Page 10
It’s all part of the drill!
Page 12
Let’s fuel some thought with this one!
Page 14
After this one the rest will come easy!
Page 18
Takes just a bit of logic to figure this one out!
Page 20
This one should not be wheely hard!
Page 22
This one is McEasy!
Page 24
You may want to talk this one through!
Page 26
No, not Superman but they do have super products!
Page 28
Logos at Home
Now let’s go more local…
Page 29
This should bring it home!
Page 31
This is a classic act.
Page 33
They get a better than B grade.
Page 35
If you only knew how much they care!
Page 36
Carolinas Healthcare System
Page 37
It’s the principal that matters!
Page 39
Enough to make John Wayne proud!
Page 41
Going to new horizons with…
Page 43
Food for thought!
Page 45
Could be just a “miner” thing!
Page 47
This one is not pink!
Page 48
Carolina Panthers
Page 49
This ain’t Robert’s Cat?
Page 51
Not so elementary, Watson!
Page 53
Rising to higher places.
Page 56
Charlotte Motor Speedway
Page 57
Name those blocks?
Page 58
How memorable are companies?
Page 59
"Snap! Crackle! and ____!"
Page 60
"Snap! Crackle! and Pop!"
Kellogg's Rice Krispies (1940)
Page 61
"Tastes great, less ______"
Page 62
"Tastes great, less filling"
Miller Lite Beer (1974)
Page 64
Drivers wanted.
Volkswagen 1995
Page 66
"We try harder"
Avis Car Rental (1963)
Page 67
"Good to the _____ drop"
Page 68
"Good to the last drop"
Maxwell House Coffee (1959)
Page 69
“Finger ______ Good!"
Page 70
“Finger Lickin’ Good!"
Kentucky Fried Chicken (1952)
Page 71
"When you care enough to send the very _______"
Page 72
"When you care enough to send the very best"
Hallmark Cards (1930)
Page 73
"We'll leave a _____ on for you"
Page 74
"We'll leave a light on for you"
Motel 6 – Tom Bodette (1988)
Page 75
"Reach out and _____ someone"
Page 76
"Reach out and touch someone"
AT&T (1979)
Page 78
“Got Milk?”
Milk Council 1993
Page 79
“Nothing runs like a ______.”
Page 80
“Nothing runs like a Deere.”
John Deere 1972
Page 81
“You're in good hands with ________.”
Page 82
“You're in good hands with Allstate.”
Allstate 1956
Page 84
Just do it!
Nike 1988
Page 85
“A _____ is forever.”
Page 86
“A diamond is forever.”
DeBeers 1948