1. JN2702CONTINUED: ADVERTISING 2. Housekeeping  Assignment 1 TurnItInform is now active on Blackboard Some ‘study notes’ arenow available from Google docs (via…

Kentucky Fried Chicken Presented by Group 1 Physical evidence Logo of the founder with his signature string tie with a red apron. The apron symbolizes the home-style culinary…

1. 8 Funny Translation Mistakes 2. • President Carter traveled toPoland in 1977. The StateDepartment found a Russianinterpreter who knew Polish, butwas not a professional…

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1. VISUAL ROUND QUIZ 2. Identify the logo 3. Ans: Wadia group 4. Identify the tagline “Passion for excellence” 5. Ans: Bridgestone 6. Name the currency 7. Ans: Greece…

Slide 1Copyright © 2006 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Chapter 15 Integrated Marketing Communications Slide 2 Copyright © 2006…

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Slide 1Copyright © 2001 by Harcourt, Inc. All rights reserved. 15-1 CHAPTER FIFTEEN INTEGRATED MARKETING COMMUNICATIONS Text by Profs. Gene Boone & David Kurtz Multimedia…

Slide 1Chapter 15 Integrated Marketing Communications Slide 2 15-2 Chapter Objectives 1.Explain how integrated marketing communications relates to the development of an optimal…

1.37 Great Ad Campaigns/CompanyTag Lines Under 1402. Great taglines are pithy. 3. Barack Obama: Yes We Can 4. Oprah: Live Your Best Life 5. Chipotle: Chipotle TastesDelicious…