log book 3

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CAMPAIGN: AN ORGANIZED COURSE OF ACTION TO ACHIEVE A PARTICULAR GOAL.

Introduction Visit www.zuuve.co.uk Follow me @zuuveuk

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CHARITY 6WORK 6ARE THEY 8COMPETITION 10THE 12CHARITY 12CONCEPTS 36INITIAL 38BOOKLET DESIGN 38SECOND 40BOOKLET DESIGN 40THIRD 42CONCEPT DESIGN 42THIRD v2 44CONCEPT DESIGN 44FINAL 46DRAFT DESIGN 46FRONT 48COVER DESIGN 48


UNDERSTANDING OUR

CAMPAIGNOUR BRIEF WAS TO CREATE A CHARITY CAMPAIGN FOR A LOCAL CHARITY. THIS WAS TO PRODUCED THROUGH TWO OR MORE MEDIUMS. WE HAD TO RESEARCH LOCAL CHARITIES AND CONTACT OUR CHOSEN CHARITY WITH INFORMATION ABOUT OUR PROJECT AND OUR SERVICES.

When we were first presented with this campaign, I began to research into charities around Maidstone that I felt had a cause, that I really felt passionately about.

I wanted a charity that I also felt strong enough about the cause that I could understand what sort of information needed to be put into their promotional material, without need for consultation until presenting the initial design.

Originally I was looking at local charities that I didn’t have any contact with, after some research this showed that I was limiting myself as to whether the charity would use the promotional material that I would be designing for them.

This was where I had to make a decision as to whether I would like to see my material being used in a real situation.

My colleague Edward was looking at large national charities such as the breast cancer charities, he suggested that I looked at assisting the charity that my father worked for; Tunbridge Wells Mental Health Resource.

This was a charity based in Tunbridge Wells, providing support and confidential service for people with mental health issues. I had helped design a few flyers for them prior to his project, I had also been commissioned as their official photographer for their fun run even in October 2010.

I came to the decision that providing my services to this charity I would be supporting a worthy cause and I would also have the pleasure of seeing my designs being used as the promotional material for the charity.

I contacted my father and explained about my project and what it entails and his response was extremely positive as I knew that their advertising was extremely old fashioned and not in tune with the current advertising.

Edward was struggling with the concept that his designs may not be used if he decided to support a national charity. I presented him the offer of collaboration with TWMHR, to which he thought about and then later, accepted.

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“WE WOULD BE DELIGHTED TO ACCEPT YOUR ASSISTANCE IN HELPING OUR CHARITY BETTER IT’S ADVERTISING AND PROMOTIONAL MATERIAL”

Chris BeechingCo-Ordinator

PREVIOUS

CHARITYWORK

To set us up for our main project, we were set a mini-campaign to produce a short advert for a charity of our choice.

Ed and myselft had never produced a charity video before, so this was quite new to us. We were shown a few charity videos on YouTube, this gave us a feel for the type of message that we should be putting across. We particually liked the Austrslian Barnardos We Believe in Children advert. Shown here http://youtu.be/FpE_-lvXFrg or scan the barcode at the bottom.

WE LOOKED AT THE BARNARDOS ADVERT IN DETAIL, WORKING OUT WHAT IT WAS ABOUT HIS ADVERT THAT MADE IT SO EFFECTIVE. ALTHOUGH IT WAS A EXTREMELY SIMPLE ADVERT, THE PROFESSIONALISM OF THE WORK WAS INCREDIBLE.

We chose to recreate this advert but for Cancer Research UK, although this is a well known charity we felt that we could still support it’s cause through our photography and editing.

Although we had a limited amount of time to produce this piece, I felt that this was an extremely effective advert. A lot of time and effort was put into choosing the music, in the end we produced two versions. One inlcuding Dreaming Out Loud by Sally J Johnson, and the other featuring Primavera by Ludovico Einaudi. These are viewable on the attached DVD media.


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HOW IT WORKEDCANCER RESEARCH UKFor this campaign we chose to support Cancer Research UK this was made using Premiere Pro and Photoshop. We wanted the advert to be simple, yet effective. The whole advert is based around basic movements on the text, this draws the viewer in to reading the words especially the words that are englarged. We mainly focused on photograpy in this advert as we needed emotional pictures which were then gradually made either larger or smaller in the advert. We also felt that basic crossfades worked well to emphasise the impact of the campaign.


WHO

ARE THEY

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TUNBRIDGE WELLS MENTAL HEALTH RESOURCE LTD (MHR), A REGISTERED CHARITY, BASED IN THE HEART OF TUNBRIDGE WELLS, WAS FOUNDED IN 1993 TO PROVIDE PRACTICAL AND EMOTIONAL SUPPORT IN A SAFE AND CARING ENVIRONMENT, FOR PEOPLE SUFFERING FROM MENTAL ILL HEALTH. FIGURES SHOW THAT IN THE REGION OF 160,000 PEOPLE IN KENT REQUIRE SUPPORT FOR THEIR MENTAL HEALTH ILLNESSES.

Despite living in what is popularly thought to be an affluent area, many of these people find themselves in financial hardship and social isolation as a result of their illness, sometimes losing their job, home and family.MHR seeks to empower people with mental illness, so they are able to re-take control of their lives, increase their self-confidence and feel a full and valued member of society.

Today, MHR is one of the few organisations providing comprehensive services and support delivered through our Centre, Advocacy and Reachout projects in the Weald of Kent area,Advocacy and Reachout projects in the Weald of Kent area, which includes the major towns of Tunbridge Wells, Tonbridge, Sevenoaks and the rural surrounding areas.

Our services are funded through both statutory and fundraised income and are delivered by paid staff with the support of volunteers.

Information provided by TWMHR

TWMHR is a relatively small charity and therfore does not receive the recognition that most national charities get, this can be both a positive and negative aspect.

As they are not a national charity they are able to focus their efforts and provide a much higher quality service at a local level, yet have limited budgets as they do not receive a large amount of donations. As mental illnesses are surrounded by a great deal of stigma, TWMHR is constantly trying to dispell this perception, and this is one of the reasons why they

needed a advertising campaign with a greater impact.

1 in 4 people in the UK suffer from a mental illness as some point during their life. Mental health is not always as crippling as the majority of people assume it is, mental health can range from basic stress to schizophrenia.

As most people do not know that stress, (which most people suffer from) can turn into a mental illness they categorise people with mental health away from society. This is why TWMHR need’s to greater it’s advertising strategy and provide simple, effective information so that people do know the difference and also will hopefully support their cause.

The World Health Organisation defines mental health as “a state of well-being in which the individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to his or her community”.

In the mid-19th century, William Sweetzer was the first to clearly define the term “mental hygiene”, which can be seen as the precursor to contemporary approaches to work on promoting positive mental health. Isaac Ray, one of thirteen founders of the American Psychiatric Association, further defined mental hygiene as an art to preserve the mind against incidents and influences which would inhibit or destroy its energy, quality or development.

Courtesy of Wikipedia ©

WHAT’S THE

COMPETITIONBEFORE WE STARTED ON OUR CAMPAIGN WE NEEDED TO LOOK INTO WHAT TYPE OF ADVETISING OTHER CHARITIES SHOWED, MAINLY THE OTHER NATION MENTAL HEALTH CHARITIES. AS MENTAL HEALTH IS A SERIOUS ISSUE, AN ISSUE THAT IS SUBJECT TO A GREAT DEAL OF STIGMA AS IT IS AN ISSUE THAT TENDS TO BE MARGINALISED.

We looked at a variety of charites to give us an idea of how charity advertising stands.

The two main charities that we looked at were Rethink and Mind. These are both national charities in the UK and had a great marketing strategy. Their designs are both clean and simple.

The Mind charity showed the best designs and advertising, they had obviously put a great deal of money and time. They had employed a professional advertising company to create a brand and identity for themselves.

We looked at the current advertising strategy of Tunbridge Wells Mental Heatlh Resource, we felt that it was very traditional and old fashioned. Our initial reaction was that it needed to be much more fresh and clean, they had incorporated very little white space and the fonts and colours were vastly outdated.

The current logo was also very outdated, the people standing round, we felt was more Gothic horror than showing a community spirIt, we felt that a logo like that such as Mind would be a lot

more effective as it looks like it was hand drawn which makes it a lot easier for the viewer to symapthise with the charity.

Apart from the name of the charity underneath their logo, their was no connotations explaining who, or what the charity was. This means that their audience would almost immediately be switched off, as it was quite a negative image.

As the government funding for mental health support was changing in the next few years, TWMHR needed a better marketing strategy as they needed to be able to attract outside funding from the general public and other organisations.

A better advertising style would make more of the general public feel that they can donate to the charity as a professional exterior is the best way to portray a organisation, as the majority of the general public will only be basing their views on what they have in their hands, whether it be a poster, flyer etc.


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MEETING

THE CHARITYWE WERE ASKED TO PRESENT OUR IDEAS AND CONCEPTS TO THE BOARD OF DIRECTORS AT THE CHARITY. OUR PROJECT HAD ALREADY BEEN GIVEN THE APPROVAL OF THE CHARITY COORDINATOR AND PRIOR TO THIS EVENT WE HAD BEEN ASKED TO CREATE A AWARENESS BOOKLET TO PROMOTE GENERAL INFORMATION AND AWARENESS FOR THE CHARITY.

A meeting date was set for the 2nd February 2011, this gave us time to research ideas and think up some concepts to be used by the charity.

The main points that we wanted to address were;

— A new ‘fresh’ website.— Improved paper based marketing.— Professionally designed awareness booklet.— Greater interaction with Internet and Social Media. — Professional photography for promotional material.— New Logo Design for continuity.— Move away from Publisher based layouts.

We produced a Keynote presentation for viewing by the board, Ed and I presented our ideas in a professional manner, using crib notes and a simple, yet effective presentation.

From the feedback we felt that the board were impressed with our concepts and designs, one of the main points that was raised was to included ethnic diversity into the photography element.

We were also asked how many stake holder presentations we had presented before, to which they were surprised when we explained that we had not produced this type of presentation before.

After we had left the room, the board had a meeting to discuss whether or not they were going to accept out proposals or not, after a couple of hours, the coordinator informed us that they would like to go ahead with all of our proposals. He also remarked that there had been several attempts to re brand the charity before, and none had been successful as the charity was a extremely traditional which was part of the problem that they were facing.

Our presentation was well thought out and rehearsed on several occasions. We wanted to portray the most professional approach to the charity to gain their trust that we did have to commitment behind our concepts to produce a campaign that would be marketed to the public.

Prior to this meeting, we had been taught how to present our ideas in a professional way by a presentation teacher who had been commissioned by the school.

She taught us the fundamentals of public speaking and making sure that our body language was open and non-offensive. We also needed to show we were open for questions and ideas. One of my main hurdles was fear of speaking in front of an audience, although when it came to the presentation, I felt that our presentation was well rehearsed and that I could speak competantly.

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CREATIVE & MEDIA STUDENTSMAIDSTONE GRAMMAR SCHOOL

Charity Campaign ProjectMental Health Resource - Tunbridge Wells

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1Sunday, 1 May 2011

WHO WE ARE

• Two young aspiring design artists

• Currently studying Creative & Media Advanced Diploma

• Can provide brand identity

• Knowledge in social media

• Clear idea of design conception

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2Sunday, 1 May 2011


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WHAT OUR PROJECT ENTAILS

•We are tasked with creating a charity campaign for a local charitable organisation

• To help increase awareness, support and recognition for our chosen organisation

• To create a brand identity for the charity

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3Sunday, 1 May 2011


WHAT CAN WE OFFER YOU

• A brand identity - logo and slogan

•Marketing through graphics and web design

• Advertising and informative short films

• Podcasts for the website

• Social media integration

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4Sunday, 1 May 2011

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LOGO

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5Sunday, 1 May 2011

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6Sunday, 1 May 2011


1919

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6Sunday, 1 May 2011


WEBSITE

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7Sunday, 1 May 2011

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2009 UK ADVERTISING EXPENDITURE

Press29.6%

Cinema1.1%

Radio2.8%

Outdoor & Transport5.4%

Direct Mail10.7%

Internet24.2%

Television26.2% • Clear trend towards tv advertising

and press advertising

• Internet is the third largest expenditure

• As television advertising is extremely expensive £6,667 for a 30 second advert.

• This shows internet advertising is more feasible option

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8Sunday, 1 May 2011

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9Sunday, 1 May 2011


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9Sunday, 1 May 2011


AWARENESS BOOKLET

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10Sunday, 1 May 2011

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ContactDetails

Please include a map for the Centre and all our contact details as shown on the

website.

Working in partnership with

Kent County Council,Tunbridge Wells Borough Council, NHS West Kent,

Citizens Advice Bureau, Voluntary Action Within Kent, Sevenoaks Mind, Trinity Arts, Rethink

(Sevenoaks) Town & Country, Friends Meeting House

Suitable picture here please

Tunbridge Wells Mental Health Resource Charity

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QUOTES FOR PRINT

• Bison Print Maidstone

•One off - Fully mocked copy £30 (25% discount on usual prices)

• 100 booklets £215 silk + stitched

• £2.15 per booklet

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LETTERHEADS

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SOCIAL MEDIA INTEGRATION

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SO, WHAT NEXT?

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• Re-designing printed media to fit website design and retain continuity

• Create designs that can be edited by Diane Bradley without our intervention

• Create a video raising awareness of how mental health issues should not be ignored

• Create a podcast interview with Chief Executive for website

• Create case studies on service users with pictures for website

• Fine tune designs and appropriate images on website

OUR IDEAS

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PREVIOUS WORK

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FIN

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Production Visit www.zuuve.co.uk Follow me @zuuveuk

PRODUCT

CONCEPTS

Before we pitched our presentation we needed to draw up some initial concepts and ideas. We knew that our charity were happy for us to design material for them, so we could put in a great deal of time and effort. Whereas if our proposals had not been accepted we could have been wasting our time.

Awareness BookletThis was the first piece of advertising material that the charity asked us to design for them.

Email received about Awareness Booklet;

“Will, The booklet template attached is something that we would like designed for the purpose of distributing to Doctors surgeries, notice boards, clinics and libraries and general publicity. It needs to be an A5 booklet as roughly shown, I have tried to give you some initial ideas of colours (These are the colours now used throughout our project leaflets) content (If added then new and needs to be as written by the project head) otherwise use the info that is currently on our website for the project please. I have not had any feedback about suitable photos to use so could you please find something suitable where required. Could you use a programme that would be compatible with what I have access to please as in time I may need to make change”

19th January 2011

AssertProject

The advocacy service is independent from the NHS or Social Services. It is free and confidential.

Advocates are there to:

Listen to your views and respect your decisions

Help you explain what you want to other people

Find out about services and benefits you can apply for

Support you in getting your rights

Independent Mental Health Advocates

Many people who are subject to the Mental Health Act 1983 e.g. sectioned, under guardianship, or on Community Treatment Orders, have the right to help from an Independent Mental Health Advocate (IMHA).

IMHAs are there to help people understand the law as it applies to them and explain their rights.

To speak to a member of our Assert team please telephone01892 554722

ReachoutProject

Please take information from the Reachout leaflet that

is currently on the website

OurCentre

Please take information from the Centre leaflet that is currently on the

website and addSuitable pictures

OurActivities

Our Centre is based at the heart of the community and is easy to access by local transport. Qualified, friendly staff offer practical and emotional support and provide information to help you find other services that you may need, in order to improve your quality of life.There are activities every day that you can join, and these are facilitated within and outside of, the centre.Our aim is to work alongside you to achieve long and short term goals. You will have the opportunity to learn new skills and refresh existing ones, at your own pace, and socialise in a safe environment, thus helping to maintain your mental and physical well being.A free counselling service is also available.

Well being group - Focussing on everything that helps to maintain a healthy lifestyle, in line with the ‘live it well’ initiative, including diet, relationships, family issues and physical, social and leisure activity. Speakers, on a wide variety of subjects, are employed on a monthly basis. Cooking for health – Work as a team member to learn basic cooking skills and build the confidence to try new recipes. People can achieve a basic food and hygiene certificate. Computer tuition – Our Volunteer will teach you how to get to know your computer and help you practice new skills. Needlecraft – Enjoy being with other people whilst learning how to create a beautiful piece of work which you can include in our exhibitions. Badminton – Physical activity is proven to lift mood and since it is played at St John’s leisure centre, you may learn to be less anxious in a public place. Men’s group – Peer support in a safe setting with planned social outings. Women’s group – Focussing on women’s issues and mutual support with monthly outings to local facilities. Art workshop – Based at Trinity Art Gallery, providing an opportunity to explore your creative side and gain the confidence to use a variety of methods and materials. Creative writing – What better place could there be than the Library for this relaxing and therapeutic activity. People can put thoughts to paper and gain the confidence to share their writing with the group. Pottery – Adult Education provides the setting for this skills based course. Friendly, helpful tutors will teach you how to transform a piece of clay into a piece of pottery of your choice. This can be included in one of our exhibitions. Yoga – Learn how to relax whilst helping to tone your body in our group at the Camden Centre. Our tutor will instruct you so that the sessions take into account your own safe level of exercise. Ten pin bowling – Join us on the last Friday of each month for this fun packed social activity. Bowling equipment is available for people who cannot bowl unaided. Weekend service – Monthly outings, weather permitting, to places of interest using public transport or mini bus.

Our intial thoughts on this brief without looking at the template that had been sent, was to create something fresh and to fit in with the new style of advertising.

We also wanted it to fit in with modern advertising today, many companies are choosing to go for the approach that less is more. Take the Apple Paper advertising for example, their adverts contain an image of the product, one main heading and a small tag line. They are considered to have one of the most effective advertising campaigns, yet their is little to no information on the page.

The idea of less is more, is used by making the white space flow around your information or text. Before, advertising was mainly about fitting as much information on the page, whereas nowadays this is seen as cluttered and unsightly.

To create the booklet, we set ourselves some guidelines;– It needs to be fresh– Make good use of white space– Non- Offensive and clear message– Appropriate professional images– A style that can easily be reflected in other media

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ContactDetails

Please include a map for the Centre and all our contact details as shown on the

website.

Working in partnership with

Kent County Council,Tunbridge Wells Borough Council, NHS West Kent,

Citizens Advice Bureau, Voluntary Action Within Kent, Sevenoaks Mind, Trinity Arts, Rethink

(Sevenoaks) Town & Country, Friends Meeting House

Suitable picture here please

Tunbridge Wells Mental Health Resource Charity

AssertProject

The advocacy service is independent from the NHS or Social Services. It is free and confidential.

Advocates are there to:

Listen to your views and respect your decisions

Help you explain what you want to other people

Find out about services and benefits you can apply for

Support you in getting your rights

Independent Mental Health Advocates

Many people who are subject to the Mental Health Act 1983 e.g. sectioned, under guardianship, or on Community Treatment Orders, have the right to help from an Independent Mental Health Advocate (IMHA).

IMHAs are there to help people understand the law as it applies to them and explain their rights.

To speak to a member of our Assert team please telephone01892 554722

ReachoutProject

Please take information from the Reachout leaflet that

is currently on the website

OurCentre

Please take information from the Centre leaflet that is currently on the

website and addSuitable pictures

OurActivities

Our Centre is based at the heart of the community and is easy to access by local transport. Qualified, friendly staff offer practical and emotional support and provide information to help you find other services that you may need, in order to improve your quality of life.There are activities every day that you can join, and these are facilitated within and outside of, the centre.Our aim is to work alongside you to achieve long and short term goals. You will have the opportunity to learn new skills and refresh existing ones, at your own pace, and socialise in a safe environment, thus helping to maintain your mental and physical well being.A free counselling service is also available.

Well being group - Focussing on everything that helps to maintain a healthy lifestyle, in line with the ‘live it well’ initiative, including diet, relationships, family issues and physical, social and leisure activity. Speakers, on a wide variety of subjects, are employed on a monthly basis. Cooking for health – Work as a team member to learn basic cooking skills and build the confidence to try new recipes. People can achieve a basic food and hygiene certificate. Computer tuition – Our Volunteer will teach you how to get to know your computer and help you practice new skills. Needlecraft – Enjoy being with other people whilst learning how to create a beautiful piece of work which you can include in our exhibitions. Badminton – Physical activity is proven to lift mood and since it is played at St John’s leisure centre, you may learn to be less anxious in a public place. Men’s group – Peer support in a safe setting with planned social outings. Women’s group – Focussing on women’s issues and mutual support with monthly outings to local facilities. Art workshop – Based at Trinity Art Gallery, providing an opportunity to explore your creative side and gain the confidence to use a variety of methods and materials. Creative writing – What better place could there be than the Library for this relaxing and therapeutic activity. People can put thoughts to paper and gain the confidence to share their writing with the group. Pottery – Adult Education provides the setting for this skills based course. Friendly, helpful tutors will teach you how to transform a piece of clay into a piece of pottery of your choice. This can be included in one of our exhibitions. Yoga – Learn how to relax whilst helping to tone your body in our group at the Camden Centre. Our tutor will instruct you so that the sessions take into account your own safe level of exercise. Ten pin bowling – Join us on the last Friday of each month for this fun packed social activity. Bowling equipment is available for people who cannot bowl unaided. Weekend service – Monthly outings, weather permitting, to places of interest using public transport or mini bus.

TEMPLATERECEIVED FROM MHRThis was the template for the ‘new’ booklet design, as you can see from these images, the booklet has been made in Microsoft Publisher and this is very imminent from looking at it. Although they have tried to included the purple colour scheme of the charity, the green is very bright and garish which is distracting from the information on the booklet. We felt this had the opposite effect that they wanted their booklet to have. As mental health is stigmatised so much, they need the booklet to be picked up and read without the design turning them away.

INITIALBOOKLET DESIGN01/02/2011

This is the first whole booklet design that we presented to the charity, this was the version that is presented within our keynote presentation. Although this wasn’t our finished design we were extremely happy with the outcome.

We felt that this booklet was fresh and exciting, it portrayed the prospects of a new image for the charity that would challenge the stigmatisation of people with mental health issues. This we believed would help MHR become a charity with good advertising stance.

After presenting this design to the board, the only critisicm was that set of images needed to include ethinic diversity. We were thrilled, for our first design to be approved and gaining a postitive reaction was a step in the right direction.

Our response to the criticism of the images, was that as we were using free stock images, you struggle a great deal to find images that contain ethnic diversity and are good professional pictures.

A NICE QUOTE EITHER FROM MRS LEWIS OR MR GODDARD PRAISING THE DESIGN.

TEACHER, MAIDSTONE GRAMMARSCHOOL


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SECONDBOOKLET DESIGN28/03/2011

This was the modified booklet design to fit with the information provided by MHR, this is where we felt the designed suffered as for a booklet like this you need professional images to reinforce the message.

Once all of the information and images were incorporated into this design, we felt that the design had been ruined to an extent, because although we were the design team. The charity were telling us how to design the booklet.

As they were the ‘client’ we had to make the changes stated by them, this however did give us the insight of how design companies operate and the hurdles that they have to overcome.

We felt that this was not the right direction for the charity to be driving forward, we did try explain how we thought that this wouldn’t convery the professioanlism of their charity to their target audience. The front cover, we felt was trying to impress too many people, which can have the opposite effect to the one the charity were trying to create.




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THIRDCONCEPT DESIGN29/03/2011

I was so unhappy with what had been changed with our old design. So I went back to the drawing board and designed this. This I felt was infinitely better than even our first concept. It made good use of the paper and looked stunning.

This design was based around a prospectus that I had seen. Lots of white space around the page, allowed the pages to flow into each other.

I decided to make the booklet landscape, the page size is just smaller than A4, so a good readable size. I knew when I created this that there were many aspects that still needed tweaking and fine tuning but I hope that even though this was such a radical change from our old design, let alone their current marketing style, that they would see the potential that this booklet had for their organisation.

I presented this to Ed, and his response was that he really liked it, he made comments of some changes that would be made to fine tune the design, but nohing major.




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THIRD v2CONCEPT DESIGN31/03/2011

This is a design that was extremely close to a final draft, apart from the text and photography contained within. The major changed were more images and spaces for text and a change of fonts.

The font’s that were changed, was to give a more a more professional approach as although the Angelina handwriting font is a good logo font. It doesn’t reflect the services being promoted in the booklet.

We decided to use Lucida Bright for the main headings, and Helvetica for the body text.

We tried to find some appropriate stock images for the pictures, we struggled to find images that we felt reflected the views and ideologies that MHR upholds.




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FINALDRAFT DESIGN19/04/2011

This is the final draft for the awareness booklet. The designs are all completed, and all that is to be changed is either the images or information. MHR are happy with the design it’s completion has been agreed.

This final draft was not that dissimlar from the Version 2, the main changes to the design are that a web address has been added to the right hand side. This means that the reader always has access to the website where they can find more information on each service.

Final adjustments have been made to the positioning of text and sizes of paragraph boxes.

The charity are currently trying to finalise the information and make sure that all their staff and service users are happy with the images and information.

Both Ed, myself and the charity are happy with this design. All of us have compromised and we believe we have a much cleaner and professional design.




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FRONTCOVER DESIGN29/03/2011

This is the design for the front cover solely created by Ed Craddock. The design is made up of pain brushes in Photoshop. The mhr has been layered multiple times to give the outline effect, mhr wanted the tag line added in too.

This was the first graphical front cover that we created, Ed’s design was accepted by the charity the first time we presented it to them.

They liked it as it did not include photography which can cause offense, also it is colourful and we hoped that it would entice someone to pick it up.

The coloured bars down the side I added in using InDesign, this just gives reference to the pages that are all colour tabbed.

Overall the front cover was a huge success as it was accepted instantly, whereas many other parts of the booklet had not been.




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log book 3

Documents

charity campaign

local charity

national charity

chosen charity

charity videos

concept design

booklet design

initial design