Local+Mobile+Video presentation for the 2015 Law Management Section conference

1. Conscious Solutions Local Mobile Video 2. Conscious Solutions 3. Conscious Solutions 5.8% 15.5% 21%18.3% 9.8% 6.9% 14.7% 8.4% Moz - 2014 Local Search Ranking Factors 4. Conscious Solutions Different search radius per keyword 5. Conscious Solutions 6. Conscious Solutions Use a map from Google My Business 7. Conscious Solutions 8. Conscious Solutions 9. Conscious Solutions Schema data 10. Conscious Solutions Mobilegeddon + 30 days 11. Conscious Solutions 12. Conscious Solutions 14 sensorsyes FOURTEEN! Accelerometer Gyroscope Magnetometer Barometer Proximity Light sensor Touch screen GPS Wifi Bluetooth Microphone NFC:Near Field Camera: Front Camera: Back 13. Conscious Solutions Google Now anyone tried it/use it? 14. Conscious Solutions Wowwhat a shift in usage amount & device! 15. Conscious Solutions 38% searched at least 1 time per month on mobile 16. Conscious Solutions 50% use a browser. 40% use maps 17. Conscious Solutions What information are they looking for? 18. Conscious Solutions Why would they NOT use you? 19. Conscious Solutions Will they contact you? 20. Conscious Solutions 21. Conscious Solutions Responsive v Standalone Mobile 22. Conscious Solutions 100.0 30.0 22.5 7.5 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 All Mobile Brand Non Brand % of Searches What is the likely impact on your website? 23. Conscious Solutions 24. Conscious Solutions The Hierarchy of Belief 25. Conscious Solutions So how do we make a video David? 26. Conscious Solutions So, whos doing it well? 27. Conscious Solutions Reviews & Social Care Social medialand = 76% Review sites (80) = 77% Survey of 800 law firms (3-50 partners) 81% had a Google My Business page 5% had any reviews 28. Conscious Solutions Google Trends Solicitors v Accountants