Local Seo using Webtreepro

Best Practices for Getting the Most from Webtreepro

The MotivationThe Mechanics

In-Site Optimization Off-Site Optimization

“People don't go to Web sites anymore. Web sites come to them.”1

Americans conducted a total of 10.5 billion searches in July 2009, Google was 6.8 billion.2

1 Bill Flaiz, Search Engine Watch2 Nielsen Media

It’s not just One Thing! Content IS King!▪ On the Page▪ About the Page

Site Mechanics Matter Off-Site Leverage

Starts with a Local Keyword Strategy

1. Have your physical location on every page of your site.

2. Have your local phone number on every page of your site.

3. Give your physical address extra prominence on your "Contact Us" page

4. Create a page on your site called "Directions / Location"

5. Link to Google Maps and Yahoo Maps on your Location/Directions page.

6. Somewhere on your site, list all the cities / towns your business covers.

7. When possible, include your location in your Page Titles

What a Site Visitor Sees:

What a Search Engine Sees:

Placing a New Image:

1.Type in the Alternative Text box

2.Click Finish

Existing Images:1.Click on the Image2.Click the Insert Image

button3.Type in the Alternative

Text box4.Click Finish

• What a Site Visitor Sees:

• What a Search Engine Sees:

1. Create Anchors Using your Keywords

2. Add Helpful Rollover Labels

Use Keywords in your URLs

Use Keywords in your URLs

• Reinforces the structure of the site for the search engine crawlers

• It also passes the “theme” of sections of your site in an optimal way

Submit your sitemap to the search engines via their SEO or Webmaster Centers.

Just type in your URL followed by:

/sitemap.aspx

Why and When?

Custom Page NamesOptimized URLs

Advanced Design: Clean URLs NoFollow/NoIndex Support for PR

Sculpting No Hidden Text Proper Re-directs

As you add new pages: Review the Checklist Review your Keywords Ask Customers How they Found You