Adelaide SEO Meetup #17 - Local SEO

#AdelaideSEOMEETUP #ADL17

1) Welcome & Intro2) Top 10 Local Search Ranking Factors3) Q&A

Follow along here:http://kwasi.co/adlseo17

Welcome

Hosted by Woj & Sha

#AdelaideSEO

Why?

To meet like-minded people &curious enthusiasts

To share knowledge about SearchEngine Optimisation & grow ourcommunity of experts in Adelaide

To keep everyone up to date onglobal events & updates relatingto digital marketing

To cross-pollinate existingdisciplines & educate them onthe importance of SEO

#AdelaideSEO

Top 10 Local SearchRanking Factors

#AdelaideSEO

Focusing on Organic, Not Pack/Carousel Results

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

#10- City, State in Landing Page H1/H2 Tags

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

#9- Click-Through Rate from Search Results

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

http://www.slideshare.net/randfish/onsite-seo-in-2015-an-elegant-weapon-for-a-more-civilized-marketer

#8- Product / Service Keyword in Website URL

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

#7- Quality/Authority of Structured Citations

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

http://www.whitespark.ca/top-local-citation-sources-by-country

#6- Physical Address in City of Search

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

#4- Quality/Authority of Inbound Links to Domain

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

#5- Quality/Authority of Inbound Links to Landing Page URL

#2 - Domain Authority of Website

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

Both PA & DA are a measurement (on a 100 point logarithmic scale) ofhow relevant a domain is, based on the quantity and quality of pagesthat link to the page/domain - each link is considered a vote ofconfidence.

Domain Authority measures the predictive ranking strength of entiredomains or sub-domains.

Page Authority measures the strength of individual page.https://moz.com/learn/seo/domain-authority https://moz.com/learn/seo/page-authority

#3 - Page Authority of Landing Page URL

#1 - City, State in Landing Page Title

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

Another 40...

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

NAP - a short sleep, especially during the day

#AdelaideSEO

NAP - Name, Address & Phone Number

#AdelaideSEO

Top 10 Negative Ranking Factors

#AdelaideSEOhttps://moz.com/local-search-ranking-factors

Local Citation Finder

https://www.whitespark.ca/local-citation-finder #AdelaideSEO

Quickly find relevant places to list your business.

The Local Citation Finder helps you maximize yourlocal search coverage so customers and searchengines can find your business online.

Find new citation opportunities by searching akeyphrase or local competitors.

See what citations you already have and monitor yourgrowth over time.

Local Citation Finder - How it works

https://www.whitespark.ca/local-citation-finder #AdelaideSEO

I brought some voucher back from Mozcon so you can get 20% off :)

Extras

#AdelaideSEO

Paid Search Experiment - Game Changer?

https://twitter.com/dr_pete/status/626432924854804481/photo/1 #AdelaideSEO

New Local 3-pack

https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win

#AdelaideSEO

Q & A

#AdelaideSEO

Thanks

#AdelaideSEO

We'd love to hear your feedback!

Next meetup: End of October 2015

Tweet us or leave a comment on the meetup page:www.meetup.com/Adelaide-SEO

@ShahMenz@WojKwasi