Loan Officer Mastermind: Co-Marketing 101

Return on Investment of the Recruiting Process

Total ExpertLoan Officer MastermindCo-Marketing 101

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Why Most Co-Marketing FailsOne Tactic Is Used vs. An Overall StrategyAgent Is Focused on the $ vs. Business GrowthClear Objectives Are Not Set

Why Most Co-Marketing Fails.Unrealistic ExpectationsLoan Officers Are Lazy and Fail To Engage Consistently

Think Bigger

Dos and DontsDO: Split all Co-Marketing based on a Pro-Rata share for each.

DONT: Randomly pay for Co-Marketing without documentation.

Dos and DontsDO: Have an overall Co-Marketing strategy that can be adjusted monthly based on ROI.

DONT: Assume a tactic (Zillow, PPC leads, etc) can be successful long term.

Use A Multi-Channel ApproachThe Diamond Strategy Web/Online Social Print Community

Dos and DontsDO: Pick like minded Agents that have strong brands.

DONT: Co-Market with any agent that asks to buy leads with you.

Finding The Right PartnersA Realtors will generate 8-12 closed transactions annuallyReach out with a personal callCreate a VIP packageCover letterValue add itemsPrep your dialog

Focus On What They Want

Realtor Pain PointsNeed to Simplify Technology & SystemsNeed to Increase ProfitsNeed To Increase Lead Conversion & GenerationNeed to Build their Brand

Schedule Meetings2.5 Meetings per week = 10 Meetings Per MonthGenerating 1 new A Player Realtor Partner.

2.5 Meetings Per week = 96 Additional Closed Loans Annualized

Make it ScalableRoadmap Your SuccessDevelop a Repeatable ProcessMake an Action PlanExecute

Track EverythingKnow Your KPIs and ROICourse Correct When Necessary

Take Action

How Total Expert Fits