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Online Presence 101
15

Loan officer marketing

May 09, 2015

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Real Estate

Justin Williams
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Page 1: Loan officer marketing

Online Presence 101

Page 2: Loan officer marketing

Online Presence 101

Change is good! Change is

inevitable

Adapt to change

Embrace change

Stay ahead or be left behind

Page 3: Loan officer marketing

Online Presence 101

Afraid of change

Page 4: Loan officer marketing

Online Presence 101

Top Reasons Why HMC’s Don’t Change

Money #1 Reason. Mostly Free or Cheaper

Time As little as 5 minutes

Don’t know how Websites, Books, Seminars, Webinars,

Managers Feel its too late to learn

News 108 year old blogger They are millionaires

Page 5: Loan officer marketing

Online Presence 101

Old School Marketing Word of mouth Print Media Radio Stations TV Ads Billboards Shopping Cart

Ads Mailers

Page 6: Loan officer marketing

Online Presence 101

New School Marketing Social Networks (Facebook, LinkedIN,

Twitter) Search Engines (Google, Yahoo ,MSN) Pod Casts Youtube Blogs Website E-mail / Newsletter Drip Campaigns

Page 7: Loan officer marketing

Online Presence 101

Social Media & Web 2.0

Page 8: Loan officer marketing

Online Presence 101

Page 9: Loan officer marketing

Online Presence 101

Page 10: Loan officer marketing

Online Presence 101

Page 11: Loan officer marketing

Online Presence 101

Planting Seeds Frequency, Reach, Exposure Same Effort on Streets Permanent Results World Wide Audience Easier to Connect Free Marketing Patience is a virtue

Page 12: Loan officer marketing

Online Presence 101

Social Media Activerain.com - Blogs Mypodcast.com - Podcasts Youtube.com - Video Marketing Facebook – Social Networking LinkedIN – Professional Networking Flickr.com – Photo Sharing Wikipedia.org – Reference Twitter.com - Microblogging

Page 13: Loan officer marketing

Online Presence 101

Blogging 101

Page 14: Loan officer marketing

Online Presence 101

Blog Tips / Tricks

Best Google Juice with fresh new content

Best Search Terms Become expert in your field 1st Blog just introduce yourself Once a week, post listings. Join Activerain

Page 15: Loan officer marketing

Online Presence 101

Putting together all the pieces

Lifeblood Referrals and word of

mouth

Traditional Marketing Print Ads, Flyers & Mailers

Web 2.0 Marketing Social Media