LinkedIn - The Red Headed Step Child Of On Line Networking

The Red Headed Step Child Of Networking

What their goal is

Who the people are in the best position to help them reach that goal

Linkedin has a user policy to limit the number of connections a person could have to 30,000

•Tony Soporano Style•The Alumnus•The "Promoter•Balanced

Dare to invite people that may decline your invitation.

1. Connections (about 100) with people who really know me

2. Connections where we do not know each others but we have something in common

3. Connections for seeing, being visible and help people connecting.

Networking Attitude

The Golden Triangle

The Real Power of Network is in the Second Degree

Quality and Diversity are both important

Your “Know, Like and Trust” Factor

Sharing of information in a reactive and proactive way without expecting anything immediately in return which is what builds trust and makes you more attractive to others.

Give

ThankAsk

It is not who you know BUT who THEY know

What do you expect from others?

•Someone is only high quality if they can help you reach your goals.

•Your goals change over time

•More opportunities

•More value for your network creates goodwill

•Be wary of the similarity principal

•Diversity creates a larger safety net when circumstances change

•All things being equal, people do business with, and refer business to people they know, like and trust. - Bob Berg

•What do people know about you?

•Being helpful with a networking attitude people will like you.

1. Trust that you are an expert

2. Trust that you will behave in a decent way

Trust can be transferred from one person to another & having recommendations on Linkedin will raise your trust factor

1. Lay the Foundation of your Network2. A Second Layer for your network3. Invite those that are not on Linkedin4. Grow your Network Passively

Make heavy use of the Q & A feature on Linkedin and post of forums

Join a group

Start a discussion

Share articles

Become a group manager

•Upload contacts from Outlook

•Write a semi-personal message

•No need to add their name Linkedin does this for you

•Add something of value to your message: link to an article

Look for current and past colleagues

Look for a company you are working for or have worked for

Look for classmates

Look for a school

Write a personal message to them

Mention your Linkedin profile in your email signature

Mention your Linkedin profile in your website or blog

You can see the profiles of other members

You can contact other members directly

By answering questions in the discussions-forum you not only gain visability, but you also have the opportunity to show your expertise.

By sharing articles in News you also raise your visibility

When responding to a question in the Discussion you can add the URL of your website

•Expert points are awarded to the person by the person asking a question to the person they thought gave the best answer.

•Once you have gained some expert points you will also be listed in the experts directory, which raises your profile.

Develop Your Goal

Connect with People in the Best Position to Help You

The Magic Email

Don‟t use Linkedin as a tool to get introductions, but as a research database and then ask for an introduction via email,

outside of Linkedin

Magic Email

•Take the time to create a heavily-detailed profile. Make sure all the sections of your profile are keyword-rich, and portray what sort of person you are in detail.•Use the endorsements feature. People are more likely to connect and interact with you on LinkedIn if you can prove that others have been satisfied with your work, product or service.•Keep your profile up to date.•Offer advice to your connections – if someone has just started out on LinkedIn, help them, it will be a valuable foundation for a relationship later on.•Always supplement your on-line networking efforts with face to face meetings•Use the questions and answer feature to start conversations, and make sure that in these conversations, you position yourself as an expert.•Make sure your profile is public, and has a „vanity URL‟. This will make it easier for the search engines to index, and social networking sites always rank very highly in searches.•instead of using the default URL, customize your public profile‟s URL to be your actual name.•Enjoy it! There is no point using LinkedIn if you aren‟t going to enjoy it. It is always a lot more productive if you enjoy doing something.