Jon Williams Global Marketing Solutions [email protected] Definitive Professional Publishing Platform
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Our Mission.Connect the world’s professionals to make them more productive and successful.
©2013 LinkedIn Corporation. All Rights Reserved. 2
The world of work has changed
©2013 LinkedIn Corporation. All Rights Reserved. 3
1960s Today
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OccupationSales
FunctionMarketing Solutions
StandardizedJob TitlesSr. Director
NameJon Williams
DemographicsMale
GeoNew York
Connections1.5k
GroupsMarketingInnovation
with LinkedInB2B Online
Cannes Lions
IndustryTechnology
Size5000+
CompanyLinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 5
Influencers
Content is our core
6Xmore engagement
with content vs. jobs
JOBS
CONTENT
8
Mobile is accelerating this content consumption
41%of unique visiting members came through mobile appsin Q4 2013
Smartphone consumption is always-on
9pm6pm3pm12pm9am6am
Trending Content
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Time period
Pop
ular
ity
Defining content strategy
Catching trending topics
©2013 LinkedIn Corporation. All Rights Reserved. 12
Content Marketing Score
Provide recommendations to increase influence3
Highlight typesof content consumed1
Quantify current brand content influence on audience
2
Company Pages: Gateway to the newsfeed
Linkedin.com/Company/Citi
Showcase Pages help you connect with specific audiences on LinkedIn
Launch business units to attentive audience…
16
Amex Open Forum – Powered by LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 17
Nearly half of the professionals
on the planet are LinkedIn
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