Let’s Talk Social Media March 17, 2011
Let's Talk Social Media - Public Relations Society of America (PRSA) Knoxville Chapter
Sep 03, 2014
Learn from Gavin Baker, Moxley Carmichael's Director of Digital Media on use the power of social media to connect with your customers.
Either you love social media or you're so over it. Like it or love it, it's not going away anytime soon and it's an important tool in the communicator's toolkit. Join us as Baker dives further into its best practices, applications and its future. This is the perfect opportunity to tackle either your social media anxiety or curiosity.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
Either you love social media or you're so over it. Like it or love it, it's not going away anytime soon and it's an important tool in the communicator's toolkit. Join us as Baker dives further into its best practices, applications and its future. This is the perfect opportunity to tackle either your social media anxiety or curiosity.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/gavinbaker
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
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Transcript
Let’s Talk Social Media
March 17, 2011
33
“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” - wikipedia
How many...?
7
Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
8
Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen86% of companies of the Fortune 100 use social media. - Burson-Marsteller
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Best PracticesToolsFuture
Be authentic
Be responsive
Be human
8
Best Practices
8
Apps
8
App stores
8
1970s
8
1990s
8
Today
Integration
RelationshipsConversations vs WavesBrand
8
Future
Relationships
8
People create, share &discover
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News is as important as ever. How we get the news—or how the news gets to us—is changing in unpredictable ways.
- L. Gordon Crovitz, WSJ
9
“If you dislike change, you’re going to dislike irrelevance even
more” Eric K. Shinseki, Secretary of Veterans Affairs
Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdfhttp://www.emarketer.com/Article.aspx?R=1007568http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdfhttp://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/
References
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