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Less Content. More Leads.A Fresh Approach to Thinking About Your Content Strategy
Top 10% of posts got more pageviews than the next 90% combined.
9 pieces of content generating 55% of leads
5,000leads
10,000leads
+
Outputs
20% 80%
The Content Marketing Power Law
Inputs
CB Insights
10% of research accounts 53% of pageviews
Top 20% of reports account for 69% of pageviews
iDoneThis
2 articles account for 53% of pageviews
Top 20% of articles account for 70% of pageviews
Consistency is key
All content is created equal
Content calendars
ATT
ENTI
ON
CONTENT
Spend less time creating content and more time identifying the best possible content to create.