Leslie Townsend, Kinesis Survey Technologies, USA Festival of NewMR 2012 - Main Stage – Session 1 A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 The Tipping Point Is Here: Mobile Market Research Goes Mainstream All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Leslie Townsend Kinesis Survey Technology