League of Friends of the John Taylor Hospice

JOHN TAYLOR HOSPICE,

BIRMINGHAM

JOHN TAYLOR HOSPICEBIRMINGHAM

• TREATS ADULTS WITH LIFE THREATENING ILLNESSES• COVERS AN AREA OF 400,000 PEOPLE NORTH AND EAST OF BIRMINGHAM CITY CENTRE AND

EXTENDING TO THE WALSALL BOUNDARY, TAKING IN SUTTON COLDFIELD. • STILL TAKES SOME REFERRALS FROM WALSALL AND SOLIHULL.• HAS 18 INPATIENT BEDS BUT MAJORITY ARE SUPPORTED IN THEIR OWN HOMES AND IN THE DAY

HOSPICE.• A BEREAVEMENT SUPPORT TEAM HELPS PATIENTS AND THEIR FAMILIES – INCLUDING CHILDREN• VOLUNTARY SUPPORT GROUPS EXIST TO AID THOSE WHO HAVE BEEN BEREAVED AND NEED HELP

TO REDISCOVER THEIR SOCIAL LIFE AND NETWORK.• IS SHORT OF VOLUNTEERS TO ASSIST WITH VARIETY OF TASKS INCLUDING GOVERNANCE, FUND-

RAISING, RECEPTION DUTIES, TRANSPORTING PATIENTS TO AND FROM THE DAY HOSPICE ETC• UNUSUALLY 100% OF ‘DAY TO DAY’ RUNNING FUNDED BY BIRMINGHAM EAST AND NORTH PRIMARY

CARE TRUST BUT THIS MAY END SHORTLY…• IN ADDITION, LEAGUE OF FRIENDS CONTRIBUTES AVERAGE OF £200,000 - £250,000 PER ANNUM.• FEW LARGE CORPORATE SUPPORTERS TODATE• IN CURRENT 12 MONTHS, WILL HAVE INVESTED OVER £700,000 IN FACILITIES, WITH APPROX 50% OF

FUNDING FROM LEAGUE OF FRIENDS.• LOF AS A LOCAL CHARITY IS ‘AT RISK’ LONG TERM FROM LARGER NATIONAL CHARITY FUNDRAISING• IS A MEMBER OF THE TLC LOTTERY FOUNDED BY SEVERAL BIRMINGHAM HOSPICES AND IS KEEN TO

PROMOTE - TOGETHER WITH OTHER LONG TERM REVENUE SOURCES SUCH AS PAYROLL GIVING.• HAS SUCCESSFULLY RAISED PROFILE IN LAST 3-4 YEARS, AVERAGING OVER £1,500 VALUE PER

MONTH IN FREE PRESS PUBLICITY SUPPLEMENTED BY OTHER PR AND COMMUNITY INVOLVEMENT.

LEAGUE OF FRIENDS OF THE JOHN

TAYLOR HOSPICE SCRUTINY OF FUNDSFUND-RAISING

Hospice receives via LoF approx. £200,000 pa. from all sources – largest being legacies

Organises own Events

Supports others

Promotes revenue streams eg lottery, recycling

LEAGUE OF FRIENDS OF THE JOHN TAYLOR HOSPICE

MARKETING AND FUNDRAISINGAwareness

Visibility

Targeted contact

√ INCOME√ IMPROVED STAFF MORALE√ STRENGTHEN COMMUNITY LINKS

LEAGUE OF FRIENDS OF THE JOHN TAYLOR HOSPICE

MAIN ITEMS OF CONTRIBUTION 2008 (APPROX)

REFURBISHMENT

£109,000 (116,000)

AMENITIES

£7700 (10,000)

HOLISTIC THERAPY

£11,000 ()

TRAINING

£20,000 (19,000)

HOSPICE STAFF COSTS,

UNIFORMS AND

EQUIPMENT

£12,000 (13,000)

LEAGUE OF FRIENDS OF THE JOHN TAYLOR HOSPICE

MARKETING AND FUNDRAISINGAwareness Visibility Targeted Contact

Press and radio

Door to door leaflets

Displays in libraries etc

Educational Talks

PCT Events

Networking

Web Site

Own Events

Stalls at community events eg carnivals

Attendance at events organised by others – fundraisers, fun runs etc

Supporters

Companies

Councillors and MP’s

Churches

Community Groups eg WI’s

LEAGUE OF FRIENDS OF THE JOHN TAYLOR HOSPICE 2009/10

INCOMING AND

OUTGOING RESOURCES

(Approx)

(276,000) (224,000) (569,000) (206,000) (200,000) (156,000)

2007 2006

Income2009 vs 2008

+ 7% or + 19.2% if interest discounted

Expend2009 vs 2008

- 32%

Notes: 2006 income boosted by large legacies.

Underwrite of c£300,000 set aside in 2007/8 but not yet fully billed)

2008

IN OUT

£296,000 £137,000

CORPORATE LINKS

PARTNERSHIPS IN LAST THREE YEARS WITH:

- CARLSBERG (HTH), GKN DRIVELINE, GUHRING, RBS BANK, M&S AND SAINSBURYS CASTLE VALE.

- HAVE ENSURED THAT PARTICIPATING ORGANISATIONS RECEIVE HIGH PR PROFILE - AS WELL AS OTHER BENEFITS SUCH AS STAFF MORALE, TEAM BUILDING ETC.

CARLSBERG CASE STUDY• DRIVEN BY CHAMPIONS AT SITE LEVEL• MANY EMPLOYEES ALREADY HAD PERSONAL CONNECTION

WITH HOSPICE • CHAMPIONS HAD EXPERIENCE OF OTHER VOLUNTEER

FUNDRAISING ACTIVITY• VARIETY OF EVENTS INC. TEA PARTIES, FUN RUNS –

SOMETHING FOR EVERYONE!• SPONSORSHIP OF EVENTS/NEWSLETTERS

• LOTS OF PR - ORGANISED BY LOF • PLENTY OF FUN• RAISED OVER £4,000 TO-DATE