Transforming Broadband into Services Launching Ground-Breaking IPTV Services with Advanced Compression Technologies at QTel Bob Noonan VP of Sales, Marketing and Customer Support, Tut Systems
Jun 26, 2015
Transforming Broadband into Services
Launching Ground-Breaking IPTV Services with Advanced Compression Technologies at QTel
Bob NoonanVP of Sales, Marketing and Customer Support, Tut Systems
Tut Systems Overview
Leading provider of carrier-class, video processing solutions and integration services for carriers delivering TV over copper, fiber, or coax
More than 160 Tut Powered IPTV deployments since 1999
• #1 Rank Globally in IPTV Headends - MRG Research Mar ‘07
• Dominant share of MPEG-4 AVC Telco market
Market-Leading, Multi-Tier IPTV Solutions
Factors Causing the Consideration of IPTV Deployment (Q41)
4.84.3
3.43.0
1
2
3
4
5
CustomerRetention
Revenue Growth Competition Other
Rat
ing
(5=m
ost i
mpo
rtant
)Drivers Behind IPTV Deployments
Tut Customers:IPTV Service Providers gained customers on average over the past year and an ARPU of $93.40
vs. OthersNon-IPTV Service Providers lost customers on average and an ARPU of $57.80
Source: Summer 2006 Tut Systems IPTV Survey
A Brief History of IPTV Deployments
1998 2000 2002 2004 2006 2008
Protocol &
AccessVideo
Processing
ATM w/ VDSL
First Movers(Standalone DHEs)MPEG-2 Encoding
Early Adopters(Remote DHEs)
IP/ATM w/ ADSL
MPEG-2 Digital Turnaround and Encoding
IP w/ ADSL2+, FTTH, Coax
MPEG4 AVCEncoding and Transcoding
Chasm Crossers(Multi-Tier DHEs)
Investing in Opportunity – Our GCC Beachhead
Qatar• Population of 840,000• GDP/capita > $50/year USD• Exploding Economy• Stable political profile
Qtel• Privatized in 1999; 1800 employees• Strong financials• Broad services portfolio• Motivation to take on pending
competition• Board support for video launch• Innovation as a differentiator
Qtel’s IPTV Deployment
Time line• Chose Tut Systems after extensive due diligence• Site Visits to several Tut IPTV roll outs in States
IPTV Lead Integrator - Al Falak
Lead Video Headend Integrator - Tut Systems
Tut + Third Party Components – C-Cor, Verimatrix, Siemens, Motorola
127 channels of Video and expanding
Headend System Integration Process
Thorough planning and testing ensures systems “go-live” as scheduled
Planning
Deg
ree
of e
ffort
Implementation
<“go-live”>
Staging
Installation
Provisioning
AcceptanceTesting
ServiceTime
Project Management
Provisioning Document• Defines:
– Network Layout– Network Architecture– Project Contact List
Network Provisioning• Defines:
– Network Transport Elements– Router/Switch Requirements– IP Schema
On-Site Installation Checklist• Defines:
– Scope of Work– Satellite Subsystem– Off-Air Tower
Equipment Staging – Illinois, USA
Most equipment shipped to Staging Facility
DHE is completely built, cabled and tested at Staging Facility
Provides for repeatable quality control standards
Ability to test & integrate new products
On-Site Installation – Doha, Qatar
Rack and StackDrill Cable Run Access
Cable and HarnessUnder Floor Cabling
Sub-floor powerComponent Linkage
Provisioning and Commissioning
Content contracted via Orbit
Content acquired from Ku and C band antenna’s
Content includes premium channels from Showtime, Home Cinema, TVMax, etc.
Content themes include Kids, News, Sports, Educational, and Movies
Content optimized for transcoding with zap times under 2 seconds
Redundancy built into solution
Conclusion
IPTV was a strategic imperative for Qtel…a proactive move
Building a solution for the future; little was a template approach
Deep commitment amongst vendors and project champions is key to overcoming growing pangs of new technology
Final Qtel Headend