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Open IPTV Forum in IPTV EU Page 1 of 17 © Open IPTV Forum e.V. Setting the scene for mass market Setting the scene for mass market next generation IPTV next generation IPTV Yun Chao Hu, OIPF President
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  • 1. Setting the scene for mass marketnext generation IPTVYun Chao Hu, OIPF President Page 1 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V.

2. Open IPTV Forum Founded March 2007 German Association 200958 Members worldwide, covering all areas of the eco-systemMission: produce interoperable E2E specifications for IPTV => takethe next generation of IPTV to the mass marketWorking groups on: Requirements Architecture Solution specification Interoperability & Testing MarketingMore info! Interested? => http://www.oipf.tv Page 2 of 17Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 3. OIPF Members: Now 58! NetworkCE/Mobile/Home Public Network Service / ContentTechnology OperatorsDevice Vendors InfrastructureProvidersProviders Page 3 of 17Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 4. Support for multiple Service ModelsManaged Network 3rd Party ContentOpen IPTV Provider Common UNI AccessService PlatformIPTVCP IPTVCPProvider Provider Provider ProviderSLA SLASLA* Triple play Walled Garden Open Internet AccessAccessService PlatformIPTV Provider Provider IPTVProvider Provider CGM Same UNI forProviderSLACP Managed Network and Open InternetCGM (Consumer * Portal site Walled Garden SLA = Service Level AgreementGenerated Media)UNI = User Network InterfacePage 4 of 17Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 5. OIPF Timeline ProfilingSep Release 1 Solution SpecificationInteroperability2009 20102011ArchitectureAugRequirements Release 2 SolutionSpecifications March Page 5 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 6. OIPF Specificationshttp://www.oipf.tv/specifications.html Page 6 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 7. Release 1 Profiles Profiles driven by market needs Supports different business models Specifies the mandatory features for each profile Basis for interoperability and certificationThree defined profiles Open Internet Addressing basic capabilities to support Open Internet Baseline Managed Addressing key basic capabilities to support a commonprofile for Open Internet & Managed Networks Enhanced Managed Addressing full set of capabilities to support a commonprofile for Open Internet / Managed Networks Page 7 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 8. Residential Network Architecture Page 8 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 9. High Level Architecture Page 9 of 17 Open IPTV Forum in IPTV EU Open IPTV Forum e.V. 10. Interoperability & Certification Specifications for Release 1 completed by January 2009 Solution Profiling for Release 1 nearly completed, including Open Internet profile Baseline Managed profile Enhanced Managed profile OIPF demonstrated Members OIPF based solutions at IBC 2009 in Amsterdam OIPF plans for Members only Interop event Nov 2009 followed by an open Interop event in 2010 OIPF plans for Release 1 certification program by mid 2010OIPF drives the next generation IPTV market Page 10 ofOpen IPTV Forum in IPTV EU Open IPTV Forum e.V.17 11. IOT SpecificationsUnder development Conformance Testing (80%) Verify vendors implementation against the funtional aspects of the OIPFRelease 1 specifications Standalone Test Environment with reference stimulus First scopeOITF and IG implementations Includes pre-requisite test cases from other organizations (e.g. DLNALPTT, CEA-2014 Test spec) Interoperability Testing (50%) Verify vendors implementation in a reference environment using end-2-end test cases Reference environment Passed devices (conformance testing) Simulated Page 11 of Open IPTV Forum in IPTV EU Open IPTV Forum e.V.17 12. OIPF First Interop EventOIPF Release 1 Interop, 17-19 November 2009 Venue Fraunhofer Institute, Berlin, Germany Participants (TBC) Ericsson, Fraunhofer, Intel, Motorola, Philips, Sony,Sharp, Samsung Observers (TBC) France Telecom, Telefonica, Telecom Italia, PirelliBroadband Solutions, Amino Objectives Valididate the OIPF Release 1 specifications are complete Stimulate members product commercialization activities Page 12 ofOpen IPTV Forum in IPTV EU Open IPTV Forum e.V.17 13. OIPF & QoEDriving value for the consumers within their home QoS policy management Personalization of IPTV services Service Blending & Portability Connected Home Virtual Home Service Interaction HumanMachine interfaces (HMI) Future features Application platform for advanced services Page 13 ofOpen IPTV Forum in IPTV EU Open IPTV Forum e.V.17 14. OIPF in Eastern Europe European Membership strong 29 of 58 members But Eastern European representation weak Work of OIPF very relevant to Eastern Europe High percentage of higher speed access networks Vibrant and diverse IPTV market Undergoing rapid expansion But market is highly fragmented Would benefit from more coordinated approach Better interoperation and easier (ie lower cost) integration Broader pool of deployable applications No specific Eastern Europe IPTV standards initiatives exist OIPF specifications can form common foundation for futurePage 14 of Open IPTV Forum in IPTV EU Open IPTV Forum e.V.17 15. Becoming A Member Alt. 1. The OIPF welcomes as new members from any Company active in IP-TV space that feels able andwilling to contribute towards the Forum Objectives.2. Member companies will be expected to adequately staff the established work groups in order to drivethe Forum work forward towards our goal.Membership processReview .. Send Application Form and signed AdoptionProspectiveapplication to [email protected] candidate Forum Constitution Adoption Application NOTE: The application process will take at least 3 weeks.- Successful Candidates are required to pay OIPFthe annual membership fee in order toCandidates Candidate notified board complete the membership process.applicationof application Note: For 2009 the membership fee has been set at EUR 12 000Review result.-New members are invited to attend the next plenary meeting and formally introduce their company, indicating the support they will provide towards the Forum objectives Page 15 ofOpen IPTV Forum in IPTV EU Open IPTV Forum e.V. 17 16. www.oipf.tvPage 16 of Open IPTV Forum in IPTV EU Open IPTV Forum e.V.17 17. Contacts For futher information please dont hesitate to get in touch with us: Chair Open IPTV Forum: Yun Chao Hu,Email: [email protected] Marketing Group Chair Open IPTV Forum: Monika Gadhammar, Email: [email protected] Generic Contact Open IPTV Forum: [email protected] Please visit our homepage: www.oipf.tvPage 17 of Open IPTV Forum in IPTV EU Open IPTV Forum e.V.17