Web-based IPTV Service (Beyond IPTV)

Seungyun Lee, Ph.DETRI / W3C Korea Office

Web-based IPTV Service

2009 Copyright by ETRI

Beyond IPTV

Notice: All pictures in this presentation are from Flickr.com

1

Thoughts of TV ISSUE#12

IPTV

,!!!

IPTV, New Media ?

+ +

3

Why people concentrate on IPTV ?IPTV?

4

Survival Strategy from Telco?ThatsOK,BUT!!!

5

Everybody goes to IPTV world !,?

?CableTVCompany

NetworkCompany

DeviceVendor

IPTV

InternetCompany

BroadcastCompany

???

6

IPTV.!!!

7

IPTV, could it be a New Media ?IPTV!IPTV!

8

WHY?

??

9

IPTV meets the WEBIPTV,?

ISSUE#2

10

WEB, Change the World !.

WEB11

WEB, Way of Communication!!!

12

Understanding of WEB Technologies!

13

/

Visible WEB vs. Invisible WEB!!!

/

14

Web, as a PLATFORM !,...

Platform forFuture Services

15

Web is Enabler for new IPTV !

Web2.0IPTV

16

Diagnosis of current IPTVIPTV?

ISSUE#3

17

Number of IPTV subscriber20?(224)

Disappointed News

18

Where is the Contents & Service ?IPTV?...

No Contents

19

IPTV Market, Business for MONEY making ?,??

No Business Model

20

Walled-garden Service & Contents,?

21

Lets Imagine about Failed IPTV service !IPTV?

Just Bundling service

Walled Garden & Less Contents

Only support for legacy TV

No Ecosystem for content distribution

22

Broadcast Service vs. Internet Service???

ACAP

OCAPDRM

CASEPG

IP HTTP

HTML

RSSXML

AJAXMPEG-2

DVB-H

23

Some Issues on IPTV service

ISSUE#4

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IPTV from Web2.0 perspective2.0IPTV2.0

()() TV

()

Intel Inside () (TV ) TV (UCC, UGC )

25

IPTV from Web2.0 perspective2.0IPTV2.0

() Real-time update at anytime (Browser/Middleware)

() Open API/Mash-up for more IPTV service

() Why NOT ? . e.g., Mobile IPTV

() UI (AJAX )

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The Impact of Web2.02.0IPTV

OpennessStandards

Participation Decentralization

Modularity

Reusability

User Control

Identity

source> http://www.playoutintelligence.com/27

http://www.playoutintelligence.comhttp://www.playoutintelligence.com

Web-based IPTV TechnologiesIPTV

()

xHTML, CSS, XML, ...Metadata Annotation

Device DescriptionBrowser-based M/WMobileWeb

RSS/ATOMOntology

Open API & MashUpOpen EPG

RIA / AJAXWidget

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IPTV Client

DifferentFeatures

TVPC

MobileGame Console

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Two many FORMATs...

Source: http://mediacoder.sourceforge.net

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http://mediacoder.sourceforge.nethttp://mediacoder.sourceforge.net

W3C, Standardization of Metadata Annotation

31

W3C, Media Annotation WG()

http://www.w3.org/2008/WebVideo/Annotations/

32

http://www.w3.org/2008/WebVideo/Annotations/http://www.w3.org/2008/WebVideo/Annotations/

Better User Interface for IPTV ?(UI)!

33

Mobile IPTV, could it be a BLUE Ocean?201345(byParksAssociates,2009)

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Mobile IPTV = Mashing up with Web & MobileIPTV,...

+

35

Open IPTV Ecosystem, IPTV Store Approach?IPTV+

36

Victory Strategy for successful IPTVIPTV

ISSUE#5

37

Socialism is a BIG opportunity ,

SemanticOntology

WebMashUpWebOpenAPI MobileWeb

38

Open Partnership

EcoSystem for Win-Win

IPTV

39

IPTV is NOT just TV on the IP !IPTV?

WEB2.0

40

IPTV, new channel for contents & apps businessIPTV

TV Game UCCMovie News Music Appse-

Learning Medical

IPTV

WEB

41

Success Strategy, we have to look into !!

42

Tomorrow will be another day Conclusion43

Seungyun Lee, Ph.D. Team Leader of ETRI, syl@etri.re.kr,

Manager of W3C Korea Office, syl@w3.org

.

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mailto:syl@etri.re.krmailto:syl@etri.re.krmailto:syl@w3.orgmailto:syl@w3.org