Lacom Company Profile 2011

Company Introduction

1. Basic Information

Introduction of LA Communications

Ownership: 100% Hungarian

Professional and leadership experiences gained on customer

side

Professional, high level language capacity in English and

German

High level, comprehensive presentation capacity

Extensive, up-to-date media-relations

Domestic and international experience in bilingual journalism

Dedicated accounts

Flexible, fast and professional work, 7/24 availability

High level of technical infrastructure: employees use iPhone,

laptop and have mobile internet access

Customer relations handled on Salesforce.com CRM system

Own production company (Live Info) for production/content

making purposes

Company name LA Communications Tanácsadó Kft.

Year of foundation 2008

Registration

number01-09-891819

Annual revenue HUF 125 000 000 (2010)

Address 1111 Budapest, Lágymányosi u. 17/a.

Tax number 14164682-2-43

Bank account

number10700718-47022201-51100005

Managers Linda Szabó and Attila Ószabó

The team

Linda Szabó (managing director)

After having graduated at IBS, she started

her carrier at Porsche Hungária, then worked

on the Communications Departments of TV2

and Budapest Bank. From 2002 - 2007 Szabó

was the Head of PR and spokesperson for

Erste Bank.

http://hu.linkedin.com/in/szabolindatatjana

Attila Ószabó (strategic director)

He spent 12 years as journalist and editor at leading

Hungarian media units (Népszabadság, Figyelő, RTL

Klub). He served as the Head of Communication at

Postabank between 2002-2003. As of 2003, he leads

his own PR-agency.

http://hu.linkedin.com/pub/attila-oszabo/1a/558/130

József Orosz (senior consultant)

Orosz gained his media experience at commercial tv

channel (TV3) and print media publications. Between

1998-2003, he was member of communication team of

Postabank. As of 2003, he serves as a PR-consultant.

http://hu.linkedin.com/pub/jozsef-orosz/18/556/410

András Metzinger (senior consultant)

He worked as a journalist, editor and senior editor for

8 years in the Hungarian economic media. Metzinger

also served as a copywriter for advertising agency

Café Interactive. As of 2008, he serves as a PR-

consultant.

http://hu.linkedin.com/pub/andrás-metzinger/4/760/34

The team

Andrea Dobosi (senior consultant)

Dobosi graduated at the Politology Department of ELTE. She

was responsible for coordinating PR and marketing tasks at

Allianz Hungária Biztosító from 2005. In 2007, she became

internal communication manager, while Dobosi served as a

senior communication advisor from 2009 at Allianz. She

switched to PR-consultancy in 2010.

http://hu.linkedin.com/pub/andrea-dobosi/23/703/473

Irisz Szabó (Live Info, managing director)

Szabó graduated at the German language faculty of College

of Economy at Budapest. In 2000, she was hired as a

business unit manager of Hotel Dynamics, then the operation

manager of the Western European region. She worked in

Germany, Austria, Oman, Russia and the United Kingdom. As

of 2010, she is the managing director of Live Info.

http://hu.linkedin.com/pub/irisz-szab%C3%B3/23/655/750

2. Services

Communication Services

Managing „hot issues”

Estimating organizational issues – audit

Establishing company statement

Labouring communicational strategy

Executing action plans

Exp

erie

nce

Crisis Communication

Preventing crisis situations

Developping crisis communication methods

(internal regulation)

Managing crisis situation

Pra

ctic

e

Media Relations

Establishing and managing media relations

Creating and updating company medialist

Organizing press conferences and other press

events

Arranging interviews and other media

appearances

Arranging professional media study tours

Rep

uta

tion

Top Management consultancy

Market analyses and information

Preparation background analyses and profiles

Strategic consultancy in communications

Personal Branding services

Managing Public Affairs issues

Preparation coaching for media appearances

Protocol and stylist consultancy

Standard PR services

► Writing, editing, and publishing press releases

(in Hungarian, English and German)

► Writing and preparing background information

and analyses

► Writing of speeches and greetings

► Preparing presentations and Q&As

► Preparing internal newspaper and newsletters

► Producing sales materials and flyers

► Full production of annual reports

Pro

ssio

nalis

m

Mark

et k

no

wle

dg

e

Analysis & Planning

If it is important, what was published in the media

If the efficiency of communications counts

If you want to control your PR costs

The first CRM-based analyzing system in Hungary, which connects media-

monitoring, media-analysis, PR-activity and campaign management.

Daily sector-focused, keyword-based and rival

mediamonitorings

News Alert: Breaking News and blogmonitoring service in

e-mail

AVE, OTS, ROI calculations

Mobile device integration (Blackberry, iPhone, Windows

Mobile)

Online PR-campaign management and evaluation system

Campaign management an follow-up

Weekly Report Monthly Media Report News Summaries

Weekly quantitative

reports in graphic format

Complex qualitative analysis

on the client and its rivals

In Hungarian, English and

German; daily, weekly, monthly

Those, who left out, are left behind

2,6 millionHungarian users

77 %-between 18 –44 years

Preparing Social Media strategy and action

plan

Creating and managing pages, profiles, and

comments

Filling up profiles and business pages with

text, photo and video materials

Generating news materials

Preparing text materials

Moderations

Planning Facebook and Google advertising

campaigns, copywriting ads, measuring

efficiency and preparing reports.

Complementary Services:

Preparing and editing videos and photos

Comprehensive development of webpage

Redesigning and managing of existing

webpage

Creating and managing blogpages

Social Media Solutions

Production

Content-making: live broadcasts, online videos, production of ready-to-use

materials for news agencies, news portals and televisions

Filmmaking: Making advertising and PR films, video podcasts and internal

motivation films for companies

Post-production, studio: editing, subtitling, narration, dubbing, visual effects, 3D

effects, musical dubbing (copyrighted music available)

Image-building: logo and its applications, business card, letterpaper, envelope,

stamp, e-mail header, faxpaper, sign-board, molino, sticker and other tools

Graphic production: publications, catalogues, brossures, flyers, files

Webpage design and production: domain name registration, hosting, creative

design, web programming, visitors statistics, redesigning of existing webpage

Live Info Kft. is a separate production agency, owned by LA Communications.

3. References

References