Knight School of Communication Neighborhood ...digitalcharlotte.org/wp-content/uploads/2015/04/Celly...Celly is available across all devices ! Each Celly account can have multiple

Knight School of Communication

Neighborhood Communication Workshop

April 18, 2015

Agenda

§ Welcome and Introductions § Digital Media Tool Session – Charmeck Alerts

§ Digital Media Tool Session – Celly § Wrap-up and Review

Neighborhood Communication

Public, private or hybrid communication?

§ Are you looking to communicate beyond your

neighborhood to promote your work and link with others locally, regionally and nationally?

§ Are you looking to host a private “conversation” among residents?

§ Do you need both public and private channels of information?

Neighborhood Communication

What are the existing tools?

Neighborhood Communication

Choosing Your Digital Tools

§ Know your purpose, your intended audience, and the type of communication you need.

§ Choose the right tool to match your need. § How sustainable is your communication strategy?

§ Are your needs immediate, current, or permanent? §  Is your information and dialogue public or private?

What Type of Information Do You Need to

Convey?

§  Immediate - time sensitive (crimes, emergencies, etc.)

§ Current – current events, meeting dates/locations, block parties

  § Permanent – neighborhood/city/county info or links

to resources

SMS Texting Tool

Cel.ly

DID you know? What percentage of adults own cellphones? A. 85% B. 40% C. 91% D. 68%

C. 91%

56% of adults own a smartphone – true or false? A. TRUE B. FALSE

A. TRUE

What percentage of people use cellphones to go online? A. 48+% B. 60+% C. 33+% D. 85+%

B. 60+% - Pew Internet Research, October 2012, May 2013

Intro to Celly video

Why choose texting? •  Pushes information immediately •  Sends very rapid alerts

•  Inclement weather •  Emergencies •  Fire •  Burglaries

•  Think about what your neighbors need to know immediately

•  Consider whether they have access to text messaging

SETTING UP A TEXT ALERT SYSTEM

Neighborhood Leader

Neighbor Neighbor Neighbor

Block Captains

POSITIVE: + Works well top down

NEGATIVE: - For large groups, it can be a little chaotic to get group wide messages from all members

STEP ONE: LOGGING ONTO CELLY

www.cel.ly

CELLY LOG-IN INFORMATION

USERNAME: KnightSchool

PASSWORD: theknightschool

ALTERNATE CELLY LOG-IN INFORMATION

USERNAME: Christinee

PASSWORD: theknightschool

STEP TWO: STARTING A CELL

What is a cell? §  A cell is our term for a group. Every

group is different, and so cells are highly customizable to suit the various group dynamics

§  Celly is available across all devices §  Each Celly account can have

multiple cells (groups)

POSSIBLE DIFFERENT CELLS: PARENTS ONLY, KIDS ZONE, SCHOOL INFORMATION, NEIGHBORHOOD EVENTS – ANY OTHERS?

+ POSITIVE: •  Can monitor who has access to cell information, have

to receive approval to join

+ NEGATIVE: •  Admin has to approve all members, can delay

retrieval of information

CUSTOMIZING YOUR CELL

+ POSITIVE AND - NEGATIVE: •  Limits who finds your cell

TIP: SELECT THE MODE BEST SUITED FOR YOUR NEIGHBOORHOOD’S NEEDS. ALSO, SET GUIDELINES

FOR MESSAGING AND WHAT MESSAGES ARE APPROPRIATE OR INAPPROPRIATE.

Step 3: Invite members to your cell

WAYS TO ADD CONTACTS: •  COPY AND PASTE LINK •  PRINT A PDF WITH CELL INFORMATION •  TWEET CELL INFORMATION •  SEND A TEXT

•  + POSITIVE: WITH THIS OPTION IN PARTICULAR, GROUP MEMBERS DON’T HAVE TO CREATE A CELLY ACCOUNT

IF YOU DECIDE TO REQUIRE APPROVAL FOR MEMBERSHIP, THE ADMIN WILL RECEIVE AN EMAIL TO APPROVE PENDING MEMBERSHIP REQUESTS

Invite members to your cell

Step four: Sending a Message

YOU CAN CHOOSE TO SEND A PRIVATE MESSAGE OR A PUBLIC MESSAGE: •  PRIVATE: SENT ONLY TO AN

INDIVIDUAL MEMBER •  AS AN ADMIN, YOU DO HAVE

THE OPTION TO MAKE THESE MESSAGES PUBLIC

•  PUBLIC: SENT TO EVERYONE THAT IS A MEMBER OF THE CELL

YOU CAN ALSO SEND PICTURES, VIDEO, ETC.

¡  As an admin, you can choose to approve/deny sent messages § + POSITIVE: Can control what messages are shared §  - NEGATIVE: Might cause conflict if guidelines are not set

INDIVIDUALS CAN SEND MESSAGES THROUGH TEXT MESSAGE + POSITIVE: CAN STOP MESSAGES AT ANYTIME

Changing your settings

§  As an admin, you can only send messages through the Celly website or the Celly app

+ POSITIVE: App available on Google Play and the Apple AppStore

- NEGATIVE: Might not be near a computer or have a smartphone

Ready to share your Cell?

§ When you’re ready to share your Cell with others, you can print off the PDF and hand them out at the next meeting.

§  It would be a good idea to plan ahead what information you want to share by text

§ https://cel.ly/cell/KnightSchoolworkshop/pdf

Feedback Survey

https://www.surveymonkey.com/s/Q6P9THJ

Thank you for your time