CELLY Brand Profile 2012

B R A N D P R O F I L E

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During the nineties, Dibiottanta became one of the leading companies on the Italian panorama and started to invest into its own project to create its own personal brand and this is why the CELLY project born and it was developed by creating a complete range of mobile accessories with Italian style & design.

Celly in a few years became market leader in mobile phone accessories for the automotive and GPS sector (supports, phone chargers, cases), for the IT sector (accessories and utilities) and the entertainment sector (gaming consoles, photography, music).

Celly is constantly looking for innovativesolutions designed to meet the increasinglyhigh expectations of the market.

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Celly is there to meet all needs, on the strength of a vastrange of products, always in step with technological development to make it easier and safer to use electronic devices.And that’s not all: practicality, usefulness and convenience are combined with the sophisticated style of fashion products with a high design quotient. The perfect formula for an accessory that’s hard to resist.

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CELLY is an international brand characterized by a wide range of DEDICATED and UNIVERSAL products for all mobile phones.

Target:

> WIDE AGE RANGE FROM 25 UP TO 65 YEARS OLD

> 60% MALE

> 40% FEMALE

> CASUAL

> DISCRETE

> PRACTIC AND LOOKING FOR FUNCTIONAL AND USEFUL ACCESSORIES

> LOOKING FOR QUALITY AND RIGHT PRICE

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The internal department of Research & Development of Dibiottanta SpA design and realize in all products branded Celly, that are strongly characterized by:

More than 800 references focused on:

1 > FUNCTIONALITY2 > EASY TO USE3 > IN COMPLIANCE WITH MARKET NEEDS4 > COMPETITIVE PRICE

> MOBILE PHONE> SMARTPHONE> TABLET

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IMQ certifi es the Celly Travel/Home chargers!

Celly is the fi rst Italian brand to have certifi ed, with the prestigious IMQ brand, its travel chargers (CBR and RTC). IMQ is a certifi cation authority accredited also in Europe which, through its laboratories, conducts electronic and mechanical test able to establish the absolute safety of products.

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Celly is growing up!Celly is already distributed in over 25 countries!

More than 5.000.000 pcs. sold during the last 3 years!

Sales doubledin the last 3 years!

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Dibiottanta SpA is the owner of Celly brand that is registered all over the world.

Active distribution:

ALBANIA - SAUDI ARABIA - ESPANA - OSTERREICH - BENE-LUX - BOSNIA - BULGARIA - CIPRO - CROATIA - DENMARKESTONIA - FINLAND - FRANCE - GEORGIA - DEUTSCHELAND JAPAN - GREECE - ISLAND - LETTONIA - LITHUANIA - POLANDCZECH REP. - ROMANIA - RUSSIA - SERBIA - SLOVENJASVIZZERA - UAE - UKRAINA - UNGHERIA

to be continued...

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Dibiottanta SpAtel. +39 039 [email protected] designed in Italy

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