Journey to health-Session 6-Digital Marketing

Journey to health PREVOST Typhaine

BENETEAU Mathilde

BENINTENDI Lorine

MAATOUK Omar

MBA 2A

Customer Journey

Pre Stay

Lobby

In Destination

Post Stay

Pre-Stay

• Beacon Technology: Pre implement all leisure & well being activities in a given geographic location. Once the guest enters this radar, s/he will receive a pop up massage with all the well being promotions within the hotel and in the surrounding areas.

• Upon reservation, an access to a well being app. accessible to all customers (ex: la valériane) is made available to start your “health journey”

Lobby • Beacon technology:

when arriving at the hotel, in the lobby, real time information is given to the guest on healthy activities going on in the hotel and in the surrounding area. Wellness amenities are being made available the moment a guest walks through the door.

• Jet Lag Recovery massage upon check-in

• app with well being amenities & services: Essential oils in the room/Pillow menu Temperature/Humidifier/ Light therapy/Download music and movies

• Relaxing music (birds, piano, waves, rain, etc.)

In Destination- Amenities

• Healthy Breakfast with in season ingredients for detox (ex: healthy smoothies) taking into consideration

• Healthy snacks in the rooms• Mattresses made without harmful

VOCs or toxic chemicals and off-gases

• A fitness room with podcasts including “Switching Off From Work” and “Getting Ready For Sleep.”

• Fitness machines in the guest rooms

• Showers with Vitamin C-infused water

• Bio shower products/moisturizers, etc.

• Offering seminars on a healthy lifestyle

• Business seminars with health conscious amenities & facilities, with plants, healthy food, essential oils… that would enable the business guests to be more efficient in a stress free/relaxing environment.

• Seminars would be led in a veranda if the hotel has one, with daylight, plants, essential oils, healthy snacks, etc.

• The customer will be consuming in different outlets, mentioned on the platform. Using the #journeytohealth, if the customer consumes over €50 using at least 5 different outlet, the customer will get a 15% on his/her next stay

Post Stay

• Send promotions for next stay, based on guests’ health, wishes, purposes of travel (leisure/business), jet lag

• App La Valériane helps to keep track of your healthy lifestyle. This app enables the guest to elaborate a diagnosis of the guest experience on his/her health. Enabling the customers to make a follow up on the evolution of their healthy lifestyle.

• Hotel App (journeytohealth) allows the guest to have access to information on all healthy events/places to go throughout the city.

• Album photo with guests pictures, social media feed

Partners: « Coup de cœur »

• Chambelland, a bakery 100% gluten free

• The Café Pinson, a vegetarian restaurant also lactose and gluten free

Partners: « Coup de cœur »

• “Pousse-Pousse”, A establishment with both a restaurant and a grocery side. It offers mainly healthy raw food.

• Yumi, which propose all sort of freshly squeezed juices