Email Marketing Session

Email MarketingEmail Marketing

Agenda• DefinitionDefinition• Email Marketing StatsEmail Marketing Stats• Email List (Double Opt-in, Opt-in & Opt-Email List (Double Opt-in, Opt-in & Opt-

Out)Out)• Email Subject Line & MessageEmail Subject Line & Message• Preview & Schedule Your EmailPreview & Schedule Your Email• ReportsReports• Resource & toolsResource & tools

What is Email Marketing?

The promotion of products or services via email.

A type of direct digital marketing that uses electronic mail (e-mail) as the marketing communication delivery method.

What is Email Marketing?

Email Marketing Stats

A mailing list is a collection of names and addresses used to send promotional emails.

Email List

Double Opt-In: Verified user to get promotion emails.

Opt-In: User interested to get emails & joined list.

Opt-Out : User not shown interest to get emails

Email List

Not writing Subject line when sending email

Writing too much

Being too Unclear

Do & Don’t of Subject Line

Using filler words (Hello!, Nice to Meet you!)

Starting a sentence that finishes in the email

Using the wrong name

Not indicating the urgency

Putting words in ALL CAPS

Do & Don’t of Subject Line

Preview & Schedule

Test before sending email to subscribers

Check all the links working fine

Check the images loading correctly.

Check mobile display.

Personalize the email.

Schedule it! (send to list of subscribes)

Preview & Schedule

Reports

Reports

Reports

Reports

Reports

Bounce - Reports

Mail Chimp

Constant Contact

Stream Send

Amazon SES

Benchmark Email

Resource & Tools

Always FollowAlways Follow

Best Practices and Best Practices and

Get the Most Out of Get the Most Out of

Email MarketingEmail Marketing

Always FollowAlways Follow

Best Practices and Best Practices and

Get the Most Out of Get the Most Out of

Email MarketingEmail Marketing

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Twitter.com/@nabibaig

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Direct #

+918297392626

Digital Marketing Digital Marketing Consultant Consultant

& Guest Speaker.& Guest Speaker.

M G Nabi Baig M G Nabi Baig www.nabibaig.orgwww.nabibaig.org

Founder of Aqib SoftechFounder of Aqib Softech