January 30 2009 1 lexBlo g TM Building Blogs for Lawyers Taking Full Advantage of the Blogosphere to Build your Firm Profile Canadian Institutes 2nd Annual Forum on Law Firm Management Toronto
Dec 24, 2015
January
302009
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lexBlog
TM
Building Blogs for Lawyers
Taking Full Advantage of the Blogosphere to Build
your Firm Profile
Canadian Institutes 2nd Annual Forum on Law Firm Management
Toronto
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lexBlog
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Building Blogs for Lawyers
• Risks of no action• 6 Steps to effective blogging• Quantifiable results of blogging• Entry into social media
What we’ll cover
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Building Blogs for Lawyers
Risk of no action
• Appear to lack innovation• Competition gains edge• Absence from thought leader’s
discussion• How do conduct effective PR?• Lose innovative lawyers
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Building Blogs for Lawyers
Step one: Understand what blogging is
• Discussion among thought leaders• Marketing is a conversation• Not web publishing• Goal is not to bring world to you
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Building Blogs for Lawyers
Two: Indentify your goals
• Be careful what wish for• What legal work & for who?• Niche
• Area of law• Geography
• What defines success
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Building Blogs for Lawyers
Three: Find conversation
• Look for thought leaders in niche• Look by source
• A-list blogs• A-list news sites & publications
• Look by subject
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Building Blogs for Lawyers
• RSS• New way of getting news• Lifeblood of net dialogue
• Use Google reader• Adjust antenna as go on
Four : Listen to conversation
lexBlog Google Reader
Subscribe to blog’s posts
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Subscribe to News Website
By Subject: Google Blog Search
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Google Blog Search
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Subscribe to Google Blog Search Result
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Subscribe to Blog Search Results
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Google News
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Google News
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Building Blogs for Lawyers
Five : Engage in conversation
• Don’t shout alerts from bullhorn• Reference others• Rotary meeting• Dinner conversation in tone
lexBlog Referencing content from RSS
feeds
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Building Blogs for Lawyers
Six: Be proactive
• Clients/prospective clients• Media want to be quoted in• Conferences wish to presenting• Business associations• Network with individuals
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Building Blogs for Lawyers
Results of effective blogging
• Viewed as thought leader• Great Google search results
• Long tail• On you
• Reporters calling• Conference coordinators calling• Client retention / new clients
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Building Blogs for Lawyers
Blogging : Entry into social media
• What is social media• Blog is home base• You will spread the word• Community members will spread word
lexBlog References = word of mouth =
trusted authority
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Building Blogs for Lawyers
• Real Lawyers Have Blogs (kevin.lexblog.com)• Blog posts• Marketing blog resource section
• LinkedIn Legal Blogging Group• LinkedIn > Groups > Search groups
Blogging resources
Thanks & for more info or questions:Kevin O’KeefeCEO, LexBlog, Inc.Seattle, [email protected] 340 8204
lexBlog
TM
Building Blogs for Lawyers