- 1. Recent Trends in the Global Blogosphere By Evgeny Morozov
presented at New Media Essentials summer course of Transitions
OnlinePrague, July11, 2007
2. Evolution of blogging 3. 4. 5. Blogs and Google Trends 6. 7.
8. The Blog Belt 9. 10. 11. 12. 13. Some Famous Bloggers
- Carl Bildt, ex Swedish PM, current FM
- Margo Wallstrom, EU Commissioner
- Gary Becker, Nobel Prize Winner
- Nicholas Kristof, NYT columnist
14. 15. 16. 17. 18. Case-studies: bloggers vs MSM
- Eason Jordan, Chief News Executive, CNN/Davos (blog-mob)
(2005)
- Ben Domenech/WP/plagiarism (2006)
- 2006 Israel-Lebanon conflict photographs controversies
(2006)
19. 20. 21. 22. 23. 24. 25. 26. 27. 28. Better than MSM or not?
29. 10 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. BUT the majority of
blogs are devoted to other topics! 40. 41. 42. 43. 44. 45. 46. 47.
48. 49. 50. 51. 52. Is it only the echo that we hear? 53. 54. Case
study: the Chinese blogosphere and MSM 55. 56. 57. 58. 59. Things
to Consider Before Starting
- Objectives & Intended audience
- Any advanced features planned (podcasting, photo
blogging)?
- How techno-savvy are you?
- Ambitious about becoming a thought leader?
60. Four Options
- Social-networks with blogging (LiveJournal, MySpace, Yahoos 360
Degrees)
- Hosted blog-only platforms (i.e. Blogger)
- Self-installed blogging (Moveable Type, Wordpress, etc)
- Web-hosts with pre-installed blogging (most of the professional
blogs)
61. 62. 63. Getting noticed
- Tagging your posts appearing on Technorati
- Automatically adding your posts to del.icio.us and digg
- Linking to other blogs and articles Trackbacks
- Writing comments on other peoples blogs
- Write, write, writemost of traffic on all blogs is generated by
Google searches!
- Let others take your contentset up a Creative Commons license;
specify your terms!
64. Wider Applications
- Hard to make money yet; but can be a good complementary
tool
- Intended and unintended consequences on your career
- Increased visibility: good for some things, bad for others
- Can easily turn into an important pundit whose opinion is
sought
- Can be a very easy break into mainstream mediaa great career in
journalism
- Can eventually write a book, like most famous bloggers do!
65. disclaimer: I've done my best to attribute slides, graphs
and screenshots used in this presentation. Nobody is perfect, and
some of them may have slipped in unclaimed apologies to the
original right holders. Let's hope that my frivolous use of your
graphs or tables falls under fair use ;-)