Italianfashion2 110620142911-phpapp01 2

'50

'60

'70

'80

'90

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'50sFirst Italian Fashion Show 

Florence, February 12, 1951

Immediate success with American buyers and journalists

The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure Italian inspiration".

shoes designed like architecture

the "Kimo" sandal

"Kimo", the sandal with the sock

the wedge heel

...and the cage heel

The invisible sandal

the woman who shaped fashion as we know it

today

 the connection with Surrealist movement

Salvator Dalì and the Lobster Dress

The Lobster story

the Shoe Hat

'60s

change of social roles and status

mini skirt 

The birth of 

Prèt a Porter

Hollywood influenced by Made in Italy

total look and life-style

Made in Italy

Ferrè, Versace, Armani

'70s

The overthrow of the 

TRICKLE DOWN THEORYfashion from the street to the catwalk

New dyeing technology

Brand identity:United Colors Of Benetton

provocation

social issues

Milan as the new fashion capitals

Top models

Licensing

'80s

Armani

start from La Rinascente

destructured jacket

Armani jackets in the time

'90s-today

Regionality

Dolce&Gabbana

Inspired from Italian cult

movie, and folklore

Sicilian style

Fashion Sites

FLORENCEPitti Immagine

"Galleria del costume" Palazzo

Pitti

Salvatore Ferragamo museum

Via de' Tornabuoni

ROME

Via Condotti

MILAN

Milano Fashion week

Milano Unica

Salone del Mobile (design week)

via Montenapoleone fashion dinstrict

Galleria Vittorio Emanuele