Iowa Non-profit Summit: Social media 2012 readiness

2012 SOCIAL MEDIA READINESS

@nathantwright

I answer questions about the Internet.

99 PROBLEMSToday’s social media challenges:Catching up to the speed of information.Organizational silos.Lack of structure/process.No commitment to training and education.Not enough human beings.Lots of platforms.

THE SPEEDOF INFORMATIONHow do you catch up?

8,868tweets per second

7,196tweets per second- USA vs. Japan

5,500tweets per second- D.C. quake

The last 210 years of information (+10 years)

http://www.baekdal.com/articles/Management/market-of-information/

Get connected and set your alerts

SILOSWhere do you “fit” social media?

PROCESSHow do you “organize” your social media efforts?

A good social media policy should…

Define social mediaSet rules for personal and professional use and

repercussions for abuseClearly state who can speak on behalf of the

organizationFocus on opportunity vs. riskMore resources can be found at:

http://socialmediagovernance.com/policies.php

MANPOWERWho do you task or hire?

Frequently asked questionsWhat’s the ROI of social media?What’s the best time of day to post?How many times should I post?

Frequently asked questionsWhat’s the ROI of social media?What’s the best time of day to post?How many times should I post?

Who is the right fit?Professional communicator – online and offlineTechnical competenceCuriosityContent creatorSelf-starterJournalism background is a bonusEfficient

EDUCATIONHow do you empower your entire organization?

Build a certification programDevelop and implement sustained social media

training across your organization.“Graduates” get access to better tools and

analytics, earn links, and are empowered to speak on behalf of the organization.

Get out ahead of your team members with guidance before they start on their own.

PLATFORMSWhere do you focus your efforts?

jamescridland via flickr

750 million+ active users

50% log in every day

Average # of friends: 130

700 billion minutes spenton Facebook each month

http://www.facebook.com/press/info.php?statistics

100 million users40% log in to see what others are saying

50 million log in each day

230 million daily tweets

55% access Twitter via mobile devices

http://blog.twitter.com/2011/09/one-hundred-million-voices.html

Photo: victoriapeckham via flickr

Getting more from Twitter:

Connect with local and national media.Follow, re-tweet and interact with your peers.Watch #hashtags around events to connect with others.Use dashboard tools to filter and organize your streams and

listen for keywords. (HootSuite, Tweetdeck, etc.)Engage in broader conversations about your community.Maintain a 90/10 ratio (interaction vs. broadcast).Get the right mobile app for your phone.Surprise and delight.Use common sense.

Be responsible: You are what you tweet

100 million users54% male / 46% female

Average age: 4351% earn more than $100k annually

23% earn more than $150k annually

Over 77% have a college degree

32% are middle management or above

Source: Nielsen Online @Plan, Summer 2009Photo: nanpalmero via flickr

How’s yourrolodex?

Average person will hold down 7-8 different

careers in their lifetime.- U.S. Department of Labor

Average person has 3 email addresses.- Direct Marketing Association

Email addresses change at a rate

of 31% per year.- Direct Marketing Association

photo via lisa_yarostflickr.com

HARDLINKINGBridging the gap between physical

and digital, fueled by mobile devices.

THANK YOU.NATHAN T. WRIGHT@nathantwright

lavarow.com515.999.LAVA

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