Introduction to Lean UX Methods with General Assembly
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Introduction to Lean UX Methodswith General Assembly
“Hello there!”
- DORALIN KELLY
UI/UX designer and Star Wars fangirl
“What about you?”
Hello, my name is..
So this is what’s happening..
MethodsHow do I do it?
Lean + UXWhat is it?
User Personas
Use Cases
User Experience Mapping
Wireframes
User Testing
Lean Methodology is..
Lean Methodology is..
fat-free.
Lean Methodology is..
validated learning.
fat-free.
fat-free.
Lean Methodology is..
quickly iterated.
validated learning.
The Lean Startup by Eric Ries
Love collecting ‘Startup t-shirts?’
Get this one.
http://pollenizer.com/shop/build-measure-learn-repeat-t-shirt-medium-asphalt/
"User experience"
encompasses all aspects of the end-user's
interaction with the company, its services,
and its products.
"User experience"
Design for Hackers by David Kadavy
Design for Hackers by David Kadavy
User Experience Design encompasses all.
― David Kadavy, Design for Hackers: Reverse Engineering Beauty
The user experience design of a product essentially lies between the intentions of
the product and the characteristics of your user.
“
Product. Market.
Fit.
3 I M P O R T A N T W O R D S
LEAN UX Where do I even start???
Lean UX PracticesH E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Define your business goals and strategies
Define KPIs and set measurable goals
Lean UX PracticesH E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Put your end design first i.e Nimble Design
Design to solve user problems not ‘fancy new features’
Collaborate & co-design
Lean UX PracticesH E R E ’ S H O W !
DEFINE
DESIGN
TEST & REFINE
Test and validate your assumptions
Gather user feedback
Iterate & implement
Team WorkH A N D S O N !
1.
Split up into teams of 5-6.
2.
Discuss and decide on a product. It can be something you are currently working on or something you came up
with on the spot.
User PersonasH A N D S O N !
1.
In your teams, get some markers and one of those massive sheets of paper.
2.
Draw out your User Personas.
User PersonasP R O - T I P
Imagine what your user’s Tinder profile would look like..
Likes/Dislikes
Daily schedule
Hobbies
Goals Frustrations
Relationships
Use CasesH A N D S O N !
1.
Write out a simple Use Case for your User Persona.
2.
Discuss and evaluate.
Consider..
How would your user complete a task on your app/website?
What is your user’s goal?
How many steps will it take them to accomplish this goal?
How will your app/website respond to an action?
Use CasesP R O - T I P
USE CASE #1 JOEY
Personal pizza order at home
When:
Where:
How:
Dinner time
At home
pizza.com
• He is a picky eater so he customises his order with specific ingredients
• Joey is hungry, he goes online to order a pizza.
• He prefers to pay with credit card
• His address is pre-populated from his previous order as well
• The website allows him to fully customise the pizza toppings
• The website has his payment details saved from his previous order
*Success Scenario - use case in which nothing goes wrong.
• Joey receives his order in 30 minutes
Consider..
How can you cater for scenarios in which a user gets stuck? i.e Form errors can be super annoying
Can you cut down on steps to accomplish the user’s goal? i.e Joey’s forms were pre-populated from his previous orders
Think about leveraging from the highs/lows in your Use Cases i.e Joey’s order arrives 15 minutes late, he gets a $10 coupon as an apology
from pizza.com
Use CasesE V A L U A T E
User Experience MappingA L S O . .
Guide to Experience Mapping by Adaptive Path
Wireframes
1.
Sketch out a rough wireframe of your product. Focus on your MVP and the user’s goal.
Map out the best flow for your user.
2.
Create a prototype on Pop App
https://popapp.in/
H A N D S O N !
User Testing
1.
Using your prototype, take turns within your groups to play the role as the User, Moderator and Observer.
Do This:
The User should be swapped around from another group.
The Moderator should give the User a task to accomplish.
The User should talk through their thought process.
The Observer should take down notes.
2.
Return to your groups and review your observations.
H A N D S O N !
Give your users simple but specific tasks to complete.
Observe their behaviour. Do they pause to think?
Always use open-ended, non-leading questions.
Make it casual.
Have participants talk aloud as they perform tasks.
User TestingP R O - T I P
Don’t ask leading questions. People are socially wired to
give ‘polite’ answers.
If you have specific user sets, test within that range.
Did your User manage to accomplish the task? Was it easy or challenging? How long did it take them?
Did your User get confused/stuck at any point? i.e The Moderator should ask “What are you thinking now?”
when the User appears to pause to think.
What were the barriers in the way of the User’s goal? i.e Navigation wasn’t clear enough, making it difficult to find what
they were looking for.
How can you fix the issues that surfaced? i.e Can you simplify the tasks for the User?
What did you observe?E V A L U A T E
Measuring KPIs
P R O - T I P
Acquisitions
Users come to the website from various channels.
Activation
Users enjoy their first visit (a “happy” user experience).
Retention
Users come back, visiting multiple times.
Referral
Users like the product enough to refer others.
Revenue
Users conduct some monetisation behaviour.
Pirate Metrics by Dave McClure
The best kind!
Don’t base anything on your assumptions.
Don’t base anything on your assumptions.
Evaluate based on data from your users.
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