Integrating Lean Startup - Lean UX 2014

Integrating Lean StartupSo you want to get Lean…

Melissa Perri [email protected] melissperri.com ! @lissijean

@lissijean

@lissijean

Let’s get

LEAN!!

@lissijean

NO@lissijean

STOP TRYING !TO MAKE !“LEAN” !HAPPEN

@lissijean

why?@lissijean

@lissijean

So, Lean = crap. Got it.

@lissijean

Lean scares people@lissijean

Ugly Broken Cheap

@lissijean

@lissijean@lissijean

Lean is

flexible.

@lissijean

@lissijean

Accepting

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Accepting Rejecting

@lissijean

Accepting RejectingWTF

are we doing?

@lissijean

Getting Lean

Demonstrate Educate

@lissijean

Getting Lean

Demonstrate EducateTRUST

@lissijean

“Match your taste with the exceptional finds of industry insiders.”

@lissijean

Demonstrate

@lissijean

@lissijean

Make them an offer they

can’t refuse.

@lissijean

They say it’s going to take 8 weeks and 5 people to build this, but…

@lissijean

10% time and money. No sacrifices.

!

Can I run this experiment?

@lissijean

@lissijean

$money

!

opportunity cost

@lissijean

Saved

$77,000@lissijean

@lissijean

Saved

1600 hours@lissijean

@lissijean

how?

@lissijean

Educate

@lissijean

I am so

Lean@lissijean

@lissijean

What do we think?

ASSUMPTION

How do we test that?

MVP

What do we do now?

PIVOT

LEARN@lissijean

DO IT AGAIN.

@lissijean

@lissijean

Demonstrate Educate

@lissijean

TRUST

@lissijean

Demonstrate

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Start small.

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Start comfortable.

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one assumption.

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User Research

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how?

@lissijean

Educate

@lissijean

LEAN MVP

PIVOT@lissijean

What do we know? Assumptions MVPs Lean

educate

@lissijean

one assumption

problem exploration

Design Studios

Full Lean Experiment

Cycles

demonstrate

@lissijean

TRUST TRUST TRUST TRUST

@lissijean

@lissijean

Yes, Lean. Of course.

NO@lissijean

Build

Measure

Learn

@lissijean

Getting Lean is hard

@lissijean

@lissijean

@lissijean

Melissa Perri [email protected] !produxlabs.com melissaperri.com !! @lissijean