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by Trias Nur Rahman Jan 28, 2017
LEANUXB A S I C S
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Trias Nur Rahman
Co-founder and Advisor Chief Operating Officer
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Design never stops changing
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UX for Startup?LEAN UX
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You are not your users!
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https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
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• Online complaint handling system
• Government to Citizen (G2C)
• Omni-channel
lapor.go.id
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Learn• High-bounce rate: 75%
• Trust issue
• Bad usability
• Too complex
• Design inconsistency
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Measure
• Get out of the building
• Talk to strangers
• Validate the product
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Learn
• Users said: less complex, clear, trusted
• Still don’t know what “disposisi” mean