Introduction to Infographics

For Small Business OwnersWhat are Infographics and how do they

benefit your business?

Infographics are graphic visual representations of information, data

or knowledge. These graphics present complex information quickly and

clearly (Doug Newsom & Haynes 2004)

Statistics from Digg reveal that since 2007 Infographics on Digg

have increased by 250 times

A recent IDG survey revealed that Infographics are the fastest rising content type on the web.

The Survey found that Infographics are used for marketing by 20% of B2B companies.

The majority of respondents who use Infographic marketing say the content

is effective for marketing.

They are visually compelling and attractive. People value something that is attractive.

Infographics are very easy to scan and view. They are also easy to read and people can

understand much better if they view an Infographic.

Infographics can also become viral in a short space of time. People are most likely to post

these on social networking sites,e.g. Pinterest and Facebook

Infographics can also easily be embedded onto Wordpress websites and blogs. You can use a

code to paste onto your website which creates a link from their website to yours

Infographics can provide worldwide global coverage, in contrast to local print media.

Infographics will allow you to spread your brand’s message in a positive way.

The more people “share” and “click” on your Infographic you can direct traffic to your

website

By using an Infographic you will able to put yourself as the expert, thus giving more

recognition for your business.

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