An introduction to Video Infographics.

VIDEO

INFOGRAPHICS in simple sense, is

VIDEO + INFOGRAPHICSTHE TWO MOST POWERFUL

MARKETING TOOLS.

Ever Since its origin,

INFOGRAPHICS

HAS SHOWN A

TREMENDOUSWEB PRESENCE.

IT WAS SEEN AS AN

ULTIMATE DATA

VISUALISATION

TECHNIQUE

UNTIL...

VIDEO INFOGRAPHICS

HAD OVERTAKEN IT!!

Video infographics are the new heights of data

vizualization. It adds an extra dimension of reality

and excitement which the over elaborate

infographics cannot convey.

WHY

DOES VIDEO INFOGRAPHICS

STAND OUT ?

01 IT USES

THE MOST POPULAR

MEDIA , WHICH

HAS TAKEN

A GIANT LEAP IN MARKETING.

VIDE

The play button

is the most compelling

CALL TO ACTION

on the web.

02 THE STATISTICS

MOVING

ARE BETTER CONVEYED

THROUGH

CHARTS AND NUMBERS.

03 VISUALS

APPEALING...AR

E

ANIMATIONMAKES

IT MORE APPEALING

Well, Luckily in

Animation,

Fantasy is your

Friend!!!

04 THEY MAKEINFORMATION

MORE

CONSUMABLE

&RETAINABLE

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OF INFORMATION IS RETAINED

WHILE WATCHING A VIDEO

COMPARED TO ONLY A

10 PERCENT IS RETAINED BY

READING TEXT.

90 PERCENT

And Most Importantly,

IT IS A

CREATIVE

FORM OF

DATA STORYTELLING.{ A vital ingredient in marketing }

"The true value of data emerges

when marketers use it to tell

a meaningful story.

( Natasha Moonka ,

Product marketing manager,

Adometry by google. )

DATA STORYTELLING WITH VIDEO

ARTICULATES EMPHASIS TO DATA.

IT PROVIDES AN INSIGHT BY

TRANSFORMING STARK STATISTICS

INTO CONSUMABLE INFORMATION

AND WITH EXCITING VISUALS.

VIDEO INFOGRAPHICS

ARE

FOREVERYONEMarketers

Journalists

Education

Corporate

01For

Marketers SALESDATA

MARKETING

DATA

USERGENERATEDDATA

EXPERIMENTAL

DATA

VIDEO

INFOGRAPHICS

ARE USED

TO REPRESENT

in attractive visuals to draw in conversions

and enhance sales.

02

For

Jounalists THERE ARE SO MUCH INFORMATION

TO CONVEY IN JOURNALISM:

A SHORT VIDEO INFOGRAPHIC COMES REPLACESINCONSUMABLE AMOUNT OF INFORMATION.

DOCUMENTARIES,

INTERVIEWS

EDUCATIONAL VIDEOS

REPORTS

03

For

Students

Have you ever wondered why

we forget all the history we have studied

in our social classes? But you can easily

remember a scene in some animated movie

which we have watched long time ago?

Animation as an educational tool offers the

students an insight to imagine the process

as a story rather than mere facts. This makes

studying enjoyable to them.

VIDEO INFOGRAPHICS ELEVATES

THE CAUSE

04

In A

CorporateUNCOMSUMABLE

INCOMPREHENDABLE

CONFUSING DATA

CAN NOW BE REPLACED

WITH A CONCISE, SHORT

AND A CLEAR

VIDEO INFOGRAPHIC

How to make them?

1.COLLECT DATA, RESEARCH, ANALYSE

2. ANIMATE IT

3. EXPORT AND MARKET

TOOLS TO MAKE THEM

Animated Videos, Done Right!www.animaker.com/infographics