Introduction of Business UiTM (OMT 115)

FACULTY OF BUSINESS MANAGEMENT UiTM

UNIVERSITI TEKNOLOGI MARA

DIPLOMA IN OFFICE MANAGEMENT AND TECHNOLOGY

(BM 118)

INTRODUCTION OF BUSINESS

OMT 115

PRESENTED BY:

INANI AISYAH BINTI ABD RAHIM 2012495972

NURUL RAZREENA AMILIN BINTI ABDUL RASHID 2012298806

NURLIYANA ADILAH BINTI MOHAMED ROSLI 2012278914

NUR SYAHIDA KHALILAH BINTI MAT NAZARI 2012648002

MUHAMMAD HAIKAL BIN ABDUL RAZAK 2012621176

PRESENTED TO:

ABDUL KARIM BIN MAT

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TABLE OF CONTENTS

INTRODUCTION

HISTORY TYPES OF OWNERSHIP MISION & VISION ORGANIZATION CHART

-Board of Directors LAYOUT

DEMAND AND SUPPLY

COMPETITOR

ETHICS AND COPRATE SOSIAL RESPONSIBILITY

FINANCIAL STATEMENT

PRODUCT

MARKETING TARGET MARKET MARKETING SAGMENTATION

CONSUME BUYING PROCESS

CONCLUSION

APPENDIXES

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INTRODUCTION

Dengan nama Allah yang Maha Pengasih lagi Maha Penyayang.

Our group was been given a task for subject Introduction of Business (OMT 115) The

aim of this project is to have our own company and have to show how we should organizing a

company with the properly ways. For information our group had choose to have a beauty

products that providing by our own company for this assignment. Finally, our group success to

complete the task and make this assignment complete with satisfied. So, there is our report

with all the information in our own company.

We want to thanks to our lecturer Encik Abdul Karim bin Mat because he always gives a

guideline for our group to do the best on this group assignment complete with successful. A big

contribution and hard worked from you is very great indeed. All projects during the program

would be nothing without the enthusiasm and imagination from you. Besides, this internship

program makes me realized the value of working together as a team and as a new experience

in working environment, which challenges us every minute. This project really brought us

together to appreciate the true value of friendship and respect of each other. Last but not least I

would like to thank my friends especially those who work together for the wise idea throughout

the project.

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HISTORY

Launched in early 2011, RAHAS Sdn. Bhd. is Dr. Inani Aisyah first attempt to participate

in a business industry after she left the bank to start her partnerships business with vast

experience and knowledge in financial business. With the help of her friends, Nurul Razreena

Amilin binti Abdul Rashid, Muhammad Haikal bin Abdul Razak, Nur Syahida Khalilah binti Mat

Nazari, and Nurliyana Adilah binti Mohamed Rosli as a business partners, she ventured into the

cosmetic industry after two years of research with AC Nielsen to study the market and target

customers. The cosmetics are produced in Korea with the incorporation of nanotechnology.

Before being released into the market, RAHAS cosmetics received Halal status from Jabatan

Kemajuan Islam Malaysia (JAKIM) officials who visited the factory in Korea to inspect every

aspect of the production with strict regulations to ensure the products are Halal. Marketing

strategies include availability of the products over 200 Watsons, Guardian and Jusco outlets

throughout Malaysia, with its first kiosk at the East Coast Mall in Kuantan and there are plans for

promoting the products to Brunei, Indonesia, Singapore and Middle East countries.

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LOGO

RAHAS name was taken from the name of business partner in this

company.

Razreena, Aisyah, Haikal, Adilah and Syahida.

Red colour : Brave, attitude , Daring

Black colour: Charisma and one black letter prefer to one man which help

in the organizations.

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VISION AND MISSION

VISION

To be a progressive and excellent organization.

MISION

To be an esteemed organization in property development this could contribute the best

return to the customers and employees though an efficient and responsible

management.

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TYPES OF OWNERSHIP

RAHAS Sdn. Bhd chose partnership ownership. We think this type of ownership can

benefit to us. Our partners may invest equal or unequal sums of money and may earn profits

that bear no relation to their financial investments if, for instance, someone contributes a special

expertise. The advantage of this ownership is the ability to grow by adding new talent and

money. This is because banks prefer to make loans to enterprises that are not dependent on

single individuals, partnerships find it relatively easy to borrow and can invite new partners to

invest.

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BOARD OF DIRECTORS

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INANI AISYAHGENERAL MANAGER

NURUL RAZREENA AMILIN ADMINISTRATION DEPARTMENT

NURLIYANA ADILAHHUMAN RESOURCE DEPARTMENT

MUHAMMAD HAIKALFINANCE DEPARTMENT

NURSYAHIDA KHALILAHMARKETING DEPARTMENT


ORGANIZATION CHART

Board of Directors

Inani Aisyah binti Abd Rahim.General Manager

Nurul Razreena Amilin binti Abdul RashidAdministration Head Department

Muhammad Haikal bin Abdul RazakFinance Head Department

Nurliyana Adilah binti Mohamed Rosli.Human Resource Department

Nur Syahida Khalilah binti Mat Nazari.Marketing Head Department

Board Responsibility

The Board is responsible for the overall performance of the Company and performs the

following key duties and responsibilities:

I. Ensure the formulation of strategic plan and direction of the company

II. Approve the company’s annual business plan and annual budget

III. Continuously review the company’s business plan and operations and monitoring of

company’s performance against the business plan and budget.

IV. Approve major business transactions

V. Implement and review appropriate processes and internal controls to manage business

risks.

Generally the board is responsible to ensure that the company is managed according to

high standards of accountability and transparency.

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BACKGROUND BOD’S

Dr. Inani Aisyah binti Abd Rahim (General Manager)

36 years old

Study at Oxford University in Business Administration

First attempt to participate in a business industry after she left the bank to start her

partnerships business with vast experience and knowledge in financial business.

Nurul Razreena Amilin Binti Abdul Rashid

32 years old.

Study at Universiti Teknologi Mara UiTM.

Further studies in Stanford Executive Program at Stanford University.

Chief Executive of Administration Department in RAHAS Sdn. Bhd.

Muhammad Haikal bins Abdul Razak

33 years old.

An Economics Graduate from University Malaya.

As Chief Executive Finance Department in RAHAS Sdn. Bhd.

Nur Syahida Khalilah Binti Mat Nazari

31 years old.

Study at Liverpool John Mores University, England.

Holds a B.A (Hons) in Strategic Environmental Planning Studies.

As Chief Executive Marketing Department in RAHAS SDN. BHD.

Nurliyana Adilah Binti Mohamed Rosli

31 years old.

Graduated with a degree in Bachelor of Arts (Honors) from the University of Malaya.

Obtained Diploma in Development Administration from Manchester University, United

Kingdom.

Chief Executive Human Resource Department in RAHAS Sdn. Bhd.

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Departments that involves in Rahas Sdn. Bhd.

Administration Department

1. Coordination

At the top of the administrative department is someone with the title of or similar to office

manager. This person will not only perform her own allotted duties, but may also

manage a team of administrative staff on a daily basis.

2. Customer interaction

In many businesses, an administrative staff member is the first person a guest or client

may see when they enter. This person is normally called a secretary, administrative

assistant, or customer service manager.

3. Documents

While the performing a variety of office functions, compiling and disseminating

documents is the primary duty for administrative assistants and manager.

Human Resources Department

Human resources is the set of individuals who make up the workforce of an organization,

business sector or an economy. "Human capital" is sometimes used synonymously with

human resources, although human capital typically refers to a more narrow view

example the knowledge the individuals embody and can contribute to an organization.

Likewise, other terms sometimes used include "manpower", "talent", "labor" or simply

"people".

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Manage Employees Personal Data.

Manages and organizes multiple functional areas within human resources including

providing technical direction.

Interpret and communicates law and regulation to ensure the agency is aware of its legal

responsibilities.

Presents written and oral report on a wide variety of human resources related issues.

Financial Department

A department at a brokerage responsible for receiving and distributing funds, as well as

maintaining records in this company.

Manage The Financial Part.

Word Processing

Human resources- manage all the personal data about employees in the company.

Communication Department

Office Multifunction.

Manage Matters Pertaining About Customer Service. Example: Return Policy.

Answer The Incoming Call.

Receive The Incoming Mail.

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LAYOUT

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DEMAND AND SUPPLY

Demand and Supply in a Market Economy

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COMPETITORS

1. WATSON

Strengths

This health care also have many branches in all Malaysia

There are various of product that we can get in this health care

The location is strategic easy to people find this pharmacy

Attract many of people to visit and purchase beauty product available in this health care

All the members can get discounts on every purchase in this health care.

Weaknesses

The branch only available on Malaysia

The place is small make people hard to move more easily

Quickly run out of stock products and the stock is arrived late

Scattering of products

.the tester products is less

2. PARKSON

Strengths

Is the established branch in Malaysia

There are various of product that we can get in this store

All products available in PARKSON is a branded items

The location is strategic easy to people find this store

Big place easy to people find their desired products

Weaknesses

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The item products that available a very expensive

Only attract a working people

Not all can buy products in this store

Rarely get a discount (most of all discount is only available in yearend sale.

To many competitor because all products that have in this store is branded

3. SaSa

Strengths

The products is from all Asia

There are 600 branches available

All products available in SaSa a branded items

The location is strategic easy to people find this store

Attract all people

Weaknesses

Only sale their own products

Do not have a lot of branches


Only attract working people

Quickly run out of stock products and the stock is arrived late

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AVON

Strengths

There are many branches in Malaysia

Have their own place (big) easy people move freely

Quality of products

Buying products is easy through the agents

All the members can get discounts on every purchase

Weaknesses

Only sale their own products


Hidden location-difficult to people find it

Only attract aged people only

The stock is arrived late

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ETHICS AND COPRATE SOSIAL RESPONSIBILITY

While RAHAS Sdn. Bhd. was busy with expand and make the company going to

magnificence of successful, we was done a lot of charity chores within our second year

establishments. We had involved responsibility towards environment, employee and customers

to maintain our concern as humankind.

1) FUND FOR GAZA.

On August 2012 until now we have make a fund to collect the donations for Gaza. We

collect that donation not just from our employee but we do the same thing to our customers who

bought company’s products through every 0.50 cents each purchased.

2) A DAY WITH LOVE.

Nowadays, children like to send their parents to the folk’s home because of they were

too busy with their daily life. Actually, folk’s behavior is like a child that really need attention

because they will feel lonely or betrayed when their kids sending them to folk’s home. RAHAS

Sdn. Bhd. was concerned about this kind of situation that happened to them, so on November

2012 we had organized an event that we called ‘’Majlis Syura’’. The event was held at Pusat

Jagaan Orang Tua Indah, Alor Akar. In the same time we had spent our time to replace their

loneliness.

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3) RAHAS’s FAMILY DAY 2012.

During our company was established, our employees was very hard work to remains the

company was operate smoothly day to day until now. As the rewards for their hard work and

the loyalty to the company, RAHAS Sdn. Bhd. was held a Family Day to remains the good

relationship among the employees. As a significant to show thankfulness’s company to them,

Pulau Redang as a most beautiful island in Malaysia were being chosen by our company as a

most suitable place for even that was held on last December 2012.

4) GIVE HELP TO THE NEEDEED

RAHAS Sdn. Bhd. was celebrated the new year of 2013 with their social responsibility

with handover of Braille Al-Quran to Sekolah Kebangsaan Indera Mahkota and Sekolah

Menengah Kebangsaan Tengku Panglima Perang Tengku Muhammad, Indera MAhkota. The

objective is to help the less ability peoples to have more spirits for learns Al-Quran vigorously.

5) MAULIDUR RASUL WITH ORPHAN

The event on January 2012 with title “Maulidur Rasul” regarding of the prophet

Muhammad S.A.W. birthday is the one of opportunity RAHAS Sdn. Bhd. to doing more charity.

In conjunction, with this special event our company was taken an advance done a variety of

activities with the orphans. Our objectives are to celebrate this special day with them and in

effort to further with the Muslim community mankind to once again embrace moment of glory in

the civilization of our employees.

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6) DEEP GREEN PROGRAMME

The RAHAS’s Deep Green programmed is a corporate initiative to tackle these major

challenges that affect the entire globe. We are focused to address climate change aggressively

within our sphere of influence. Based on a conservative strategy, we want to reduce the

disposal substances. To achieve this ambitious goal, we are embarking on various initiative

through customers who purchased our products in the 1st and 4th week each month will be

reward a free recycle goodie bags. Also, if our customers come in at other months and bring

the recycle goodie bags to purchase our products, the customers will get less 2 percent from the

total price their purchases.

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FINANCIAL STATEMENT

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PRODUCTS

RAHAS Sdn. Bhd. was use marketing mix formula to in the company. This marketing

max also known as ‘4Ps’ of marketing, it is a combination of product, pricing, promotion and

place to market product. Our products name is SimplySity.

1) PRODUTCS.

RAHAS Sdn. Bhd. was provided a lot of beauty care products and we had differentiated

to three parts, skincare, cosmetics and fragrances. We had produces the products to suitable

for all range of age and types of skin.

a) SKINCARE

1. C BRIGHT

C Bright Snow Cleanser

C Bright Simplify HD BB Cream

C Bright Snow Toner

C Bright Snow Night Cream

2. CLEAR SOLUTION

Acne Solution Simply 5 Cream

Clear Solution Acne Gel

Clear Solution BB Cream

Clear Solution Charcoal Cleanser

Clear Solution Ice Toner

Clear Solution Natural Clay Mask

Clear Solution Scar Eraser

3. NEW AGE

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New Age Cleanser

New Age HD BB Cream

New Age Night Cream

New Age Toner

b) COSMETIC

1. EYE

Simply 4 Eye Color

Simply Auto Eye Brow Liner

Simply Auto Eye Liner

Simply Eye Brow Pencil

Simply Eye Pencil

Simply Gel Eye Liner

Simply Liquid Eye Liner Pen

Simply Luscious Dual Mascara

Simply Perfect Line and Lash

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2. FACE

Simply Feminine Blush

Simply Perfect 2 Way Cake

Simply Soft Loose Powder

Simply Translucent Compact Powder

3. LIPS

Simply Gorgeous Lip Color

Simply Lip Liner Pencil

Simply Glitz Lip Gloss

Simply Lips and Gloss

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CONSUMER BUYING PROCESS

The Consumer Buying Process

Marketers use the information gathered through this process to develop marketing plans.

1. Problem/Need Recognition

The buying process begins when the consumer recognizes a problem to the existing

products or the need to purchase new products.

2. Information Seeking

Once the need has been recognized, consumer often seeks information, either from

personal sources (relatives, friends), marketing sources (advertisement, sales rap),

public sources (websites, internet) or experiences.

3. Evaluation of Alternatives

By analyzing the product attributes that apply to a given product such as color, taste,

price, prestige, quality and service record, you will consider your choice and decide

which product best meets your needs.

4. Purchase Decision

The decision to purchase the product whether now or later. “Buy” decision are based on

rational motives, emotional/irrational motives or both.

What is Relational Motives?

Reasons for purchasing a product that are based on a logical evaluation of

product attributes such as cost, quality and usefulness.

What is Emotional/Irrational Motives?

Reasons for purchasing a product that are based on non-objective factors such

as sociability, imitation of others and aesthetics (motives that are common).

Many spur of the moment decisions are emotionally driven.

5. Post-purchase Decision

The decision made after you have purchased and consumed the product. Whether you

are satisfied or not with the products.

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CONCLUSION

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APPENDIXES

C BRIGHT

C Bright Simplify C Bright Snow C Bright Snow Night C Bright Snow HD BB Cream Cleanser Cream Toner

CLEAR SOLUTION

Acne Solution Simply Clear Solution Clear Solution BB Clear Solution

5 Cream Acne Gel Cream Charcoal Cleanser

Clear Solution Ice Clear Solution Natural Clear Solution Scar

Toner Clay Mask Eraser

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NEW AGE

New Age Cleanser BB Cream New Age Night Cream New Age Toner

EYE COSMETIC

Simply 4 Eye Color Simply Auto Eye Simply Auto Eye Simply Eye Brow

Brow Liner Liner Pencil

Simply Eye Pencil Simply Gel Eye Liner Simply Liquid Eye Simply Luscious

Liner Pen Dual MascaraSimply Perfect Line and Lash

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FACE COSMETIC

Simply Feminine Blush Simply Perfect 2 Simply Soft Loose Simply Translucent

Way Cake Powder Compact Powder

LIPS COSMETIC

Simply Glitz Lip Simply Gorgeous Lip Simply Lip Liner Simply Lips

Gloss Color Pencil and Gloss

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COMPETITORS

1.1 The Body Shop

1.2 SaSa

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1.3 Parkson Kuantan

1.4 Avon Kuantan

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Introduction of Business UiTM (OMT 115)

Education