A Journey Into Integrated Marketing and New Communications www.mercyhealthsystem.o rg Mixing the old with the new
Integrated marketing communications 012010
Jun 23, 2015
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A JourneyInto Integrated Marketing and New
Communications
www.mercyhealthsystem.org
Mixing the old with the new
www.mercyhealthsystem.org
Tom Jensen
Director of marketing, public relations and online marketingMercy Health System
Marketing and business instructorUpper Iowa University – Milwaukee Campus
Axia College – Online
Familiarize our audience with the new methods of marketing in an online
environment through a biographical journey of
the Mercy Health System.
www.mercyhealthsystem.org
www.mercyhealthsystem.org
http://theconversationprism.com/www.mercyhealthsystem.org
Around 64% of marketers are
using social media for fivehours or more each week during campaigns, with39% using it for 10 or morehours per week.*
www.mercyhealthsystem.org
*Socialnomics
If Facebook were acountry, it would be thefourth most populatedplace in the world*
The fastest growingsegment on Facebook is55-65 year old females*
www.mercyhealthsystem.org
*Socialnomics
It took radio 38 years to reach 50 million listeners. *
Terrestrial TV took 13 years to reach 50 million users. *
The internet took four years to reach 50 million people... *
In less than nine months, Facebook added 100 million users. *
www.mercyhealthsystem.org
*Socialnomics
Moves our customers to our services faster and builds relationships in ways we never
thought possible just one year ago
www.mercyhealthsystem.org
Review and adjust
Research the market Build our IMNC strategy Track our ROI
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Methods used:
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www.mercyhealthsystem.org
Return on Ignoring?
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Marketwire 2009
Dedicated toll-free or local phone numbers
Pay-per-click tracking Google, Yahoo, MSN
Pay-per-click tracking Facebook
Tie it all together with Google Analytics
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Google Maps Google Directories Pitchengine.com
Spyfu.com Compete.com
Google Keyword Tool Google Keyword Traffic Estimator
Google Trends Google Alerts
Google Insights for Search
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