Data protection 2013 Friday 8 February #dmadata Supported by Inserts nuts and bolts 2014 Thursday 9 October – DMA House @ DMA_UK @dmainserts
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Data protection 2013
Friday 8 February
#dmadata
Supported by
Inserts nuts and bolts 2014Thursday 9 October – DMA House@ DMA_UK @dmainserts
Agenda
8.30am Registration
9.00am Welcome and introduction Parry Jones, Director, The insert house
9.10am How reputation, not results is blinkering an industryParry Jones, Director, The insert house
9.40am The future for print is becoming interactive…and transactionalSimon Samuels, VP Commercial Development, Clique Platform
10.10am Effective insert planning tips – The BasicsAldona Cornish, Director, All Response Media
10.40am Don’t let print frighten you!Nick Barbeary, Client Experience Director, DST Output UK
11.10am Questions
11.30am Close
Welcome and introduction
Parry Jones, Director, The insert house
What is a
real
impact?
50% of an
ad for 1
second?
What is a
real
impact?
“ Physical media leaves a deeper footprint in
the brain”
- Millward Brown Research
Branding (logo)
Brand messaging
Brand engagement
Performance marketing
Inserts deliver true engagement
and tangible results
Like fresh
ground
coffee?
Type in this
code
Want to try
us for £1?
On a
plane
Reading an
inflight
magazine
Insert with
travel
‘editorial’
Simon Samuels, VP Commercial Development, Clique Platform
https://www.youtube.com/watch?v=z9wund-wOr0
The future for print is becoming interactive…and transactional
Effective insert planning tips –The BasicsAldona Cornish, Director, All Response Media
Click here for slides
Don’t let print frighten you!
Nick Barbeary, Client Experience Director, DST Output UK
Don’t be frightened of print!
© 2013 DST Systems, Inc. All rights reserved.© 2013 DST Systems, Inc. All rights reserved.
Samsonite
Twitte
r
YouTub
e
Vim
eo
Skyp
e
Music
Sharing
Yaho
o!
Bloggin
g
Websites
Mobile
Advertisi
ngPinter
est
Firefox
World of Mouth
Lastminute.co
m
Trivago
EasyJet
Thomas Cook
Hertz
Billabong
TripAdvisor
British AirwaysEmirates
Dove
We have developed an understanding of how important it is to integrate with other channels and work with brands
Copyright © DST Process Solutions Limited 2014. All rights reserved.
Todays print companies……
Delivering a typical campaign
Copyright © DST Process Solutions Limited 2014. All rights reserved.
Deliver flexibility to maximise customer
engagement in shorter timescales
What you need to do
Dagenham
Bristol
Peterborough
Nottingham
Jarrow
Share your challenges
Understand your media schedule
The future…
Questions
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