• Asia‐Pacific Child Rights Award 2009 • New York Festival Awards 2009 – United Nations Honorary Award, 1 Gold Medal for TV/Cinema Advertising, 2 Silver Medals for Innovative Advertising • One Show 2009 – Bronze Pencil for Branded Content • D&AD 2009 – In Book for Music Video • International ANDY Awards 2008 – Bronze ANDY for Film • Cannes International Advertising Festival 2008 – Bronze Lion for Film • One Show Entertainment Awards 2008 – 2 Bronze Pencils for Best Use of Music and Special Screening • AWARD Awards, Australia 2008 – 1Silver and 4 Bronze Pencils for Craft in Television and Cinema Case Study 2 MTV Radio Head – ‘All I Need’ [Human Trafficking] http://www.youtube.com/watch?v=cdrCalO5BDs Duration: 3:48 minutes Launched on May 1, 2008, International Labour Day. Awards: http://en.wikipedia.org/wiki/MTV_EXIT MTV EXIT (a human trafficking campaign based in the UK) and Radiohead (famous English rock band) partnered to produce a music video for their track ‘All I Need’ off their album ‘In Rainbows’. The video itself is shown in split screen: one side (left) depicting a day in the life of a young child from an affluent, developed area; the other (right) showing the day in the life of a child being forced to work in a shoe shop. This infomercial contains no dialogue but does contain the song ‘All I Need’ by Radiohead. This engages the audience to focus on the actions of what is going on in the split‐frames. This also promotes the Radiohead rock band and gives them good press as they had agreed to use their song to promote prevention of human trafficking. This infomercial contains man of the conventions, inclding the dollowing: Duration no longer than 5 minutes (Video being 3 minutes and 48 seconds long) Informs the audience about the issue with human trafficking and letting them know it’s an issue still going on in LEDC’s (Less Economically Developed Countries) Product is a video again shown on TV (MTV Channel) Last frame contains a punch‐line (some things cost more than you realize