PHYSICAL Customer Experience 75% of retailers will put tablets and smartphones in associates’ hands to assist customer in the store. 2/3 rds of retailers have plans to replace their cash registers with mobile devices. -Retail Customer Experience DIGITAL Customer Experience Digitizing the Customer Experience in 2015 A new year means new possibilities, and as the digital marketplace continues to grow each and every year, the physical customer experience of brick-and-mortar stores is changing to accommodate more digital tools, as well. Here, 1to1 Media takes a look at how the digital customer experience will evolve in the year to come. By Elizabeth Elliott and Lorri Cosentino 10 billion mobile subscribers -Google Insights 300 million Internet-enabled televisions -Google Insights There will be more people accessing the web using a mobile device than a wireless computer. -IDC 63% of shoppers have downloaded retailer’s app. 1/3 of those rarely use them. -Retail Customer Experience 79.1% of mobile social networks in 2015. -eMarketer 86% of shoppers say having online presence is important, very important, or critical. -Retail Customer Experience Global Smartphone will reach 2 billion -IDC 2015 by 20% of one-way participation will decline and the consumer will gain more control over content. -Google Insights Mobile digital assistants will have taken on tactical mundane processes such as filling out names, addresses, and credit card information. -Gartner To read more about the digitizing the customer experience in 2015, go to: “7 Customer Experience Trends to Look Out for in 2015” DECEMBER 2014