Industrial visit report

INDUSTRIAL

VISIT

REPORTLINGARAJ BISCUITS

PVT LTD.CHANDAKA INDUTRIAL

ESTATE , BHUBANESWAR

GROUP- 2

Roll no- 16- 32

About the Company Lingaraj Biscuits Private Limited was registered on 23

August, 2004. Lingaraj Biscuits Private Limited'sCorporate Identification Number (CIN) isU15412OR2004PTC007735, Registeration Number is007735.

Their registered address on file is Plot No. - 31,Chandaka Industrial Estate, Patia, Bhubaneswar -751024, Orissa, India.

Lingaraj Biscuits Private Limited currently have 4 ActiveDirectors / Partners: Rohit kumar Narayandasji Saraf,Sajjan Kumar Sureka, Sunita Devi Agarwal, KunalAgarwal, and there are no other Active Directors /Partners in the company except these 4 officials.

Lingaraj Biscuits Private Limited is currently in ActiveStatus.

PRODUCTS OF PARLE G

Main Competitor in the Market

Production At LB. Pvt. Ltd

Lingaraj Parle Biscuits manufactures 2 of the

Parle Products, i.e., Parle-G and Happy Happy

Biscuits in alternative week respectively.

As we were on the 2nd week the production of

Parle-G was going on.

Production Process of Parle-G

Mixing

Moulding

Baking

Cooling

Packaging

Distribution

Production Process of Parle-G

Ingredients used for the

production of Parle-G

are :

• Wheat Flour

• Sugar and Salt

• Edible Vegetable Oils

• Invert Syrup

• Skimmed Milk Powder

• Leavening Agents

• Permitted Emulsifier

• Flavor

• Dough Conditioners

Process Steps of Parle G The following steps are being

followed over there such as

Pic-1 : Mixing of the ingredients

Wheat flour , Edible oil , Skimmed

Milk Powder , Sugar

Then it goes to a dough making

machine which is associated with a

roller which moulds the dough to a

particular shape.

Pic- 2 : After molding it takes a

unique shape of parle g with its

brand name embedded on it.

After that it passes through a

conveyer.

Process Steps of Parle- GThe conveyer passes for baking

process through a series of oven.

The temperature maintained is in

between 180 c to 330 c. The

ASIA’s largest oven is used in this

plant.

The quality of the biscuit is neatly

checked during the process by the

support staffs continuously.

After baking it again passes

through another 6 levels of

conveyer belts for cooling.

Process Steps of Parle- GAfter cooling of the fresh baked

biscuits it is collected in a sorting

machine and goes for wrapping and

packaging.

They use eco friendly packaging

material to avoid PVC in it.

Then the packets are collected

through a channel and sent to

Godown for distribution .

The quality is not compromised

any process so the product has to

pass through several QC

processes.

Distribution Channel

Lingaraj Biscuits Pvt.Ltd.

Chandaka Industrial Estate

Bhubaneswar.

Dippo- Cuttack

(Manguli Chowk)18 Disributors

Dippo- Bhubaneswar

(Mancheswar)18 Disributors

Dippo- Sambalpur

(Redhakhol)18 Disributors

Market Strength The extensive distribution network, built over the

years, is a major strength for Parle products. Parle

biscuits &sweets are available to consumers, even

in the e most remote places and in the smallest

retail outlets.

Parle has nearly 1,500 wholesalers, careering to

4,25,000 retail outlets directly or indirectly.

The Value for money positioning helps generate

large sales volumes for the products. However,

Parle Products also manufactures a variety of

premium products for the up-market, urban

consumers. And in this way, caters a range of

products to a variety of consumers.

MARKET-SHARE It has 70% market share in India in the glucose

biscuit category followed by Britannia, Tiger (17-18%) and ITC's Sunfeast (8-9%).

The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers).

Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It also is popular across the world and is starting to sell in Western Europe.

Low profit margin.

• Decrease in weight per biscuit.

• Bulk purchase of raw material.

• Reduced wastage- 1% of the 115 TONES

• Increased productivity.

• Availability in remote places.

• Avoid sophisticated packing.

• 40 g pack costing Rs 3 has net weight of 40 g

from Jan 2008.

• Parle-G has seen the variation in sales due to

increase in price by mere 50 paise in 1995.

REASON OF PARLE-G MAINTAINING ITS PRICE OF RS. 3.00 FOR THE LAST 25YRS

PRICING STRATEGY OF THE FIRM

Appeal to all income groups : The product is

appealing to the consumers as the target audience

is basically kids. This product is suitable to all Income

group.

• Low and mid-range price Segments: The pricing

of the product is of low and mid-range so as it suits

every ones pocket.

• Value for money: Value for money allows all age

group to enjoy parle products at fullest

• Strict cost control at every point in supply Chain: It

reaches 2.5 million outlets, including villages with a

population of 500 people

Infrastructure & Labor Management The firm Lingaraj Biscuits Pvt Ltd. has a successful time

line over decades.

It has more than 400 laborers deployed in different

departments for packaging and distribution, quality

checking, and maintenance.

The firm holds a godown of capacity 50000 tons for

storing ingredients as well as products or distribution.

It holds the major market share due to its capacity of

production.

Conclusion The industrial visit gives a lot of information about

various aspects of production, marketing as well as the

operation of a company. The dissemination of

knowledge by the support organization also gives a

clear scope to the transactional analysis of the

company. After conducting a survey of the company

we found that there is a bigger market for the biscuits

and confectionary in unorganized retail stores if proper

supply of goods without breakage is there.

It is also concluded that Parle is the first preference of

the both customers as well as retailers. Because of its

brand image & price.

Brand Parle G dominates the volume dominated market

due to its brand equity and better production strategy.