Incorporate Social Media in your Marketing Plan

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A social approach to your Marketing Plan

By:Marieke Hensel

Branding Personality

UCLALos Angeles, February 4, 2013






Definition of Social: “seeking or enjoying the companionship of

others; friendly, sociable; gregarious”


People talk


Source: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing






Branding: Your Reputation is

everything


Applebee’s Social Media Fail





1 billion on FacebookPosts to Entertain

FACEBOOK


Real timeConnect based on interests

Post often

TWITTER


The 2nd largest search engine in the world

Entertainment

YOUTUBE


Most Business professionalsHighest average

income/educationOnline resume

Reach out to individuals

LINKEDIN


Mostly women 25-49Home décor, weddings,

food, photography & fashion2012’s fastest growing

social network

PINTEREST


More than a social network, it’s a platform

Great SEO benefits

Google Plus


Instagram, Tumbler, SnapChat,

Vine anyone?

Millenials


•Why do you want to participate in social media?

•What goals?

Why?


•What is their expected behavior on Social Media?

•Where are they?

Who is your audience?



There were fewer searches from a

desktop in Sep 2012 compared to

September 2011


1. Listen 2. Strategy / Plan3. Participate4. Respond5. Listen / Measure

Process


1. What is your audience interested in?

2. Don’t talk just about what you do

1. Listening


Listening Tools


•Create a presence•Share good content

•Interact with your audience •…wherever they are•Serve your audience

2. Define Strategy


•Content Calendar•Social Media Management

System•If this then that

ifttt.com

Plan your content


Keywords are the new billboards


•Accessible•Follow up until they ask you to

stop•Deliver

•Ask for feedback

3. Participate


•Connect on Facebook, LinkedIn and Twitter•Keep reaching out…

•Always reply

4. Respond


•Online engagement•Website visitors from social

media•Filled out forms

•Measure phone calls

5. How to measure?


Examples




Thank you foryour time

http://www.slideshare.net/marieke

Marieke Hensel

ANY QUESTIONS?

Incorporate Social Media in your Marketing Plan

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