Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesale Insurance Marketing Plan.re

Fun & Simple Ways to Incorporate New Media and Social Media into Your Wholesale

Insurance Marketing Plan.

Presented to

By Julie Tinney,

VP, Sales and Marketing Wells Publishing, Inc.

How is life different?

• Google it

• Lurk on others

• Post news I find interesting & get feedback

• Learn with video, no manuals

• Expect breaking news immediately

• Share fun video & photos

Quick Facts

• 200 million Americans have registered on the FTC’s “Do Not Call” list

• 91% of email users have unsubscribed from a company email they previously opted-in to.

• In the past year, web-based email usage dropped a staggering 59% among 12-17 year olds, who prefer to communicate via text, instant messaging, and social networks.

Source: “Mind-Blowing Statistics Every Marketer Should Know” - Hubspot

Quick Facts cont’d

• 57% of businesses have acquired a customer through their company blog

• 41% of B2B co’s and 67% of B2C co’s have acquired a customer through Facebook.

• The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

• A year ago, Facebook reached 500 million users. On July 6, 2011, the company confirmed it had reached 750 million users

• 4 billion things are shared per day on Facebook

Source: “Mind-Blowing Statistics Every Marketer Should Know” – Hubspot (& Mashable)

BtoB co’s top social media uses

0

10

20

30

40

50

60

70 Social Buzz

Branding

CustomerFeedback

SEO

Lead Generation

Product or EventPromotion

Source: “Emerging Trends in B-to-B Social Marketing: Insights From the Field” June 2011

68.4% use Facebook personally

When asked about your company’s use..

• 35.7% are currently using Facebook

• 40% have never used SM for biz & 35% are just starting

• 28.6% view social media as a waste of time

• 21.4% will never use any of them

• 17.9% are currently using LinkedIn

• 7.1% use LinkedIn, Facebook and Twitter

• 3.6% use twitter

Of co’s that are using it, 45% feel ‘ok’

Being Brave

“Another Mouth to Feed”

What % of Overall Traffic Comes from Social Media Marketing?

• 30% of BtoB Marketers say it boosts by 10%

• 5% say it boosts by 30% or more

• In last 30 days, on IJ, 10,354 visits from social media out of 477,602 visits. (2% of overall)

• If traffic alone were the sole reason to do it, we wouldn’t do it. Much of what is posted is not even linked to us.

Source: “Emerging Trends in B-to-B Social Marketing: Insights From the Field” June 2011

Interesting, Relevant Content • Keep your existing agent followers engaged

• Give your company a personality so agents want to do business with you.

• Attract new agents

• Website Traffic/SEO

• Be the authority in your particular niche – use experts on your staff via blogging.

• Share news related to your specialty or breaking news.

News Sharing Tip

News

5 5 Content Content

Events & Holidays

(Suggestion - Revised Logo)

Announcements

Don’t be… ‘That Guy’

“Here’s a riddle for our FB friends. And try to get this one without Google! It’s been around for millions of years, but is no more than a month old. What is it?”

If there was such a thing as “Friday the 13th” Insurance, what kind of mishaps would be covered?”

Education, Seminars, Training

Profiling Employees

(Great opportunity for photo)

Charity

Surveys

• Weeks to produce but long term pay off

• Share portions via social media

• Offer complete results as download incentive

• Embed retweet buttons into your pdfs for sharing these results

Contests

• Longer to produce, but big payoff

• Have agents nominate winners

• Have judges

• Share results as press releases

• Congratulate winners in online and print media

QR Code

Download a Barcode App

App Download

Link to Video

Links to website

Contact info directly into phone

QR Code Creators

• http://qrcode.kaywa.com

• http://qreateandtrack.com

• http://Pushqr.com

Video & Audio

New Video and Audio Technologies Give Us New Opportunities

Video & Podcast use

• 81.6 % are not using video in marketing and communications efforts

• 57.1% would like to start using both in the future • Of those that are using video, only 35.3% are using it

online • Only 8.6% are using podcasts in marketing and

communications efforts • 14.3% would like to head in this direction, but feel it’s

too expensive • 19% say the management team still wants to use the

telegraph and/or pony express

Years To Reach 50 Million Users

RADIO: 38 Years

TV: 13Years

INTERNET: 4 Years

IPOD: 3 Years

According to comScore over 14 billion videos are viewed each month with YouTube the third most visited website on

the internet behind Google and Facebook

YouTube reports that over 48 hours of new videos are uploaded every minute.

YouTube exceeds 2 billion visits per day nearly double the prime time audience of all 3 major US broadcast networks

combined.

May 2011 Online Video Rankings YouTube received over 2.2 billion viewer sessions generated from over 147 million unique viewers just in the month of May. REMEMBER: YouTube is the 2nd largest search engine in the U.S. If not the world.

1.Get New Policy Information Out To Agency Base Quickly.

2.Make Information Fun To Learn and Easy To Remember.

3.Make New Policy Information Easy To Share. 4.Improve Google Rankings.

The Audio Podcast

The Sony MP3 IC Digital Voice Recorder $93.87 On Amazon.com

Thank you!

Now go get your geek on.