SANJIV NAVANGUL Managing Director- Janssen Pharma HARIRAM K Former MD, Galderma India ANAND RAO SVP, Head Digital Technology, Axis Bank KEYNOTE SPEAKERS SALIL KALLIANPUR Partner & Co-Founder, The Digital Transforma- tion Lab DEEP BHANDARI Advisor, UCB India WORKSHOP LEADERS in partnership with PRESENTS MEDICINMAN DigiStorm2017 How to Create a Winning Sales Organization 19 th & 20 th December, Mumbai &
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SANJIV NAVANGULManaging Director-Janssen Pharma
HARIRAM KFormer MD, Galderma India
ANAND RAOSVP, Head Digital Technology, Axis Bank
KEYNOTE SPEAKERS
SALIL KALLIANPURPartner & Co-Founder, The Digital Transforma-tion Lab
DEEP BHANDARIAdvisor, UCB India
WORKSHOP LEADERS
in partnership with
PRESENTSMEDICINMAN
DigiStorm2017
How to Create a Winning Sales Organization 19th & 20th December, Mumbai
&
GURPINDER SINGHHead, Digital & MCM, GSK
SHASHIN BODAWALADirector Business Excellence, Go-to-Market & International Business, Boehringer Ingelheim
KIRAN PAIHead, Digital Marketing, Cipla
SUDIP CHAKRABORTYCountry Head, Neurology & Operations, UCB India
INDERJIT SOODVP, Zydus Cadila
PANKAJ AGRAWALNational Manager, Sales, Pricing and Access, UCB India
SHIVA NATARAJANRespiratory BU Head, GSK Pharma India
� Understand the need for an integrated multichannel strategy to be adopted in the business model
� Discover how you can make your multichannel marketing smarter using customer data you already have
� See how to define ROI by replacing “measurement plans” with “engagement plans”.
� Explore the unique considerations for building integrated plans and content in multichannel marketing
� Learn about the new skills required for a marketing professional in the new hyperconnected world.
WHO SHOULD ATTENDThis boot camp is designed for professionals
from pharmaceutical & biotechnology
organizations with the following
responsibilities:
Marketing
� Brand Management
� Product Management
Digital Marketing
� eMarketing/Digital Marketing
� Multichannel/Channel Marketing
� Multichannel Analytics
� Integrated Marketing
� Social Media
� Digital Media
Marketing Innovation
� Interactive Services
� Customer Experience
� Customer Engagement
� Global Marketing
� Mobile Marketing
If you are interested in understanding how digital can be adopted into your business models, used to better engage your customers and take the industry-doctor relationship to the next orbit, this is the workshop for you.
DIGISTORM is a great opportunity where you can shake hands with, interact and learn from industry colleagues, industry experts and also from experts from other industries who have successfully adopted digital technology.
SESSION 415:30 – 16:30 – Theme: What does a pharma professional look like in the ‘new world’ – the future of jobs & new skill sets in a hyper-connected world
Presentation followed by panel discussion
Speakers - Deep Bhandari & Amlesh Ranjan
Outcomes from the session:
1. What does the “new” pharma professional look like?
2. The role of technology in L&D for sales/marketing teams
3. The role of technology for self development
16:30 – Thank you and closing comments – Anup Soans
2017 Awards
DigiStorm2017 will be followed by
Platinum Partners
SCHEDULE DigiStorm2017
19 December 2017, Mumbai
Courtyard Marriott, Mumbai
SNAPSHOT How to Create a Winning Sales Organization
to Segmentation and Targeting � Customer Value Proposition � Business/Account Planning Process � Sales Force Performance Measurement – KPIs � A Strategic Approach to CRM / CLM and Digita-
lization � Managing Sales Performance
3. Building A Winning Sales Force � Hiring High Potential Sales Talent
� Understanding Sales Competencies � Assessing and Developing Competencies � Behavioral Event Selection Process
� On-Boarding and Developing Sales Talent � Building High Performance Culture
� Sales Force Motivation � Incentives, Rewards and Recognition
� Career Pathways � Managing Performance
4. Sales Manager Excellence � What Makes an Excellent Sales Manager & How
to Select One � Developing a Great Sales Manager
� Understanding Competencies � Understanding the Role of Sales Managers � Management Vs Leavvvdership � Understanding Sales Force Excellence
Drivers � Sales Manager as a Driver of Change � Understanding Coaching and Team Develop-
ment � Managing Performance
Aligning strategy with sales is the most critical part of execution because it involves multiple factors:
� Coherent Strategies
� Right Sales Profile and People-Hiring, On-boarding, Training and Development
� Sustainable Right Behaviours
� High Performance Culture, Reward, Recognition and Incentives Programs