In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your

media product use, develop

or challenge forms and

conventions of real media

products?

Overview

Typically for a unknown singer song writer, their music video

is more likely to be of them performing or starring in a partial

narrative based video. However I decided not to take this

rout, partly because the artist and I live too far apart but also

because I wanted to be able to be creative and challenge

conventions of the genre with the fairy tale parts of my video,

while also conforming to others i.e lots of close up shots of

the person staring in the video and other items in the mise un

scéne

Mise en scène I used mise en scène in my video

to help set the mood of the scene.

For example you can see in the

top picture, by the objects being

shown that the character still has a

little hope in her life even though

this is contradicted by the back

and white filter. The bottom

picture, with the fairytale pictures

stuck on the mirror are very

deliberate and add to the plot and

character development. I think my

product uses and develops the

forms and conventions of real

media products by similarly,

carefully placing the props to aid

the imagination of the audience

Mise en scène – real media

example In Ed Sheeran’s video ‘give me

love’ mise en scène is used to

convey the idea of loneliness and

pain which adds to the

development of the story. This is

similar to my music video and the

effect the mise en scène has on

the story.

Hoziers ‘Take me to Church’ also

uses mise en scène to help the

audience interpret the story. It

uses wide open spaces to

convey freedom and over the

shoulder shots with smashed up

scenery and fire to convey

fighting/danger. Its use of mise

en scène really adds to the

understanding and interpretation

of the song. This, I believe is

similar to my media product.

Intertextuality

In my music video I also followed the conventions of fairly

tales – a ‘good’ character and a ‘bad’ character, trickery,

betrayal, trapped, escaping etc. – as my music video relied

heavily upon fairytales/children's stories such as ‘Little Red

Riding hood’, ‘Alice in Wonderland’ and ‘Sleeping Beauty’

I adapted the conventions of fairy tales to fit in with my music

video by changing parts of the traditional stories, e.g

Sleeping Beauty waking up with out a prince kissing her. I

showed my character taking control in each of her fairytale

dream situations and this in turn led to her ‘real life’ character

taking control.

Magazine Advert The main bulk of the text on my

advert is central to the poster,

this is like other products I have

seen. This is good because it

draws attention to the artist and

the album. The background of

my advert isn’t a typical image

you would find for this type of

advert but I thought it fitted well

with the album name and the

coulors make it easy to see

what is being promoted. The

logos at the bottom are aspects

you would find in real media

products and help the audience

to find the artist online.

This is a similar product to my magazine advert. As you can see the colours make it easy to read and see what is happening in the advert. The artists name is centered and larger than the rest of the font. Also at the bottom of the advert, like in my poster are the social media logos letting you know where you can find the artist. I think my poster mirrors the conventions of this advert and perhaps develops it a little by adding features such as the digipak

Magazine Advert – Real Media

Product

Here is another advertisement. Again you can see that the artists name and the album is central to the poster. This poster is a little different to mine as there is a clear split between the imagery and the information. This poster also features more information about the track list. My poster also originally had the same sort of information but after responses from my focus group I shortened it to suit what my audience wanted. You can also see on this poster, at the bottom in the conventional place is the logos and links on where to find the artist/purchase the album.

Digipak

Here you can see that my

artists is being represented

as purely by her talent as an

artist, she isn't being

sexualised in any way, which

goes against the typical

forms and conventions of

real products. There are

features of the digipak, such

as the biography parts that

arent always found on

digipaks can be found on

some.

In this digipak, Beyoncé is being shown as quite sexualized in her

leather outfit and images showing off her body. This is quite

typical for the pop and RnB genre. You can also see a large body

of text which is a biography for the artist. This is similar to my

digipak

Digipak – Real Media Product

This digipak is more

abstract than the typical

digipak but it is suited

well to the artists. It also

shows that digipaks don’t

necessarily have to have

pictures of the artist on

them.